Resources

Topics
Speakers
Conferences
Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).
Sign Up

Making Competitor Analysis Useful

Wiep Knol
Competitor Analysis Analytics & Tools
SearchLove New York 2011

Wiep won plaudits last year for his incredibly transparent and actionable link building examples. This year he’s back to talk about how he uses competitor research to inform specific link building activities.

Related Videos

Winning at Local SEO with Boatloads of Data David Minchala
Mining Social Data for SEO and Profit Laura Lippay
Preparing for Google Analytics 4 Colleen Harris
Tracking Content Hubs in Google Data Studio Jeremy Galante
Maximize Your Use of Google Analytics 4! Krista Seiden
Actioning Search Intent: What to Do with All That Data Stacey MacNaught
Spying on Google: Using Log File Analysis Faisal Anderson
Using the SERPs to Know Your Audience Rory Truesdale

Related DistilledU modules

DistilledU is our online training platform for search marketing.

View module
Competitor Research
Time required: 3h 45m

Competitor research uses data and insights from the other companies in your market to find opportunities and build a marketing strategy. This module teaches you how to conduct the research and build the resulting strategy.

View module
Interactive: Google Analytics Setup Training
Time required: 1h 50m

Setting up Google Analytics on a website can be daunting for beginners and Google's Help documentation can be confusing. So, through interactive learning, this module teaches you how to set up and customize the Google Analytics code snippet that you place on your website.