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Making Competitor Analysis Useful

Wiep won plaudits last year for his incredibly transparent and actionable link building examples. This year he’s back to talk about how he uses competitor research to inform specific link building activities.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Competitor Research
Time required: 3h 45m

Competitor research uses data and insights from the other companies in your market to find opportunities and build a marketing strategy. This module teaches you how to conduct the research and build the resulting strategy.

Interactive: Search Operator Basics
Time required: 50m

In addition to entering simple keyword-based queries, the major search engines all offer advanced query operators that give you more granular control over the results returned. This module explores a variety of these advanced query types and combine them in useful ways.