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How Should Brands do SEO

Martin Macdonald
Link Building General Marketing
SearchLove New York 2011

As a global integrated agency, OMD have access to unique cross-campaign data points that expose detail of the big brand advantage in ways never before seen outside the research departments of huge agencies. He will be sharing some of the secrets learnt from campaigns for the likes of Waitrose and McDonalds as well as telling smaller brands how to make the most of the same effects.

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How Google's Money Motivations are Driving Changes Daniel Russell
The Science of Persuasion Andi Jarvis
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