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Simon Penson videos

2 videos

Using the Machine to Target the Man

The digital channel is maturing to reflect the real world and with it marketers' focus is shifting from technology and platforms to the person once more. This time, however, it’s different. Why? Because there is no longer a requirement to fill in the gaps left in the audience understanding picture with hearsay and gut feel. Inst...

The New Rules of Big Content Promotion

With focus switching from quantity to quality in the digital environment, Simon will be sharing a tried and tested process to maximize the impact from any investment in 'big' content. To leverage positive ROI from such a project it is critical to make a success of the distribution or promotional part of the campaign and the pres...