Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

SearchLove San Diego 2022 videos

18 videos

How The Top 1% of SEO and Content Strategies Do It

From the first keyphrase to the final click, this session connects all the dots. Learn how to build a bridge between the Google search results page and your website’s lead form and make that bridge a fast-flowing highway of continuous demand. What topic naturally attracts links? What formats are outperformers? Which collaborato...


Maximize Your Use of Google Analytics 4!

Maybe you've been running Google Analytics 4, aka GA4, alongside Universal Analytics for a while now. Or maybe you haven't even started. Well, now is the time, because everything is about to change! GA4 is here and it's here to stay. In this session, Krista will walk you through the ins and outs of GA4 and show you some cool new...


Appeasing the Google Gods

A Paid Search Marketer's Perspective on the combined powers of PPC and SEO


How to Passively Generate Links

Statistics posts aren’t the only things that earn links organically. In this presentation, you’ll learn how to use AHREFs to identify and qualify opportunities that have passive link potential, even if you’re a mid-tier site. Alex will share the types of terms to evaluate, examples, link outcomes, and tips on how to create a str...


Tracking Content Hubs in Google Data Studio

Are your organic goals segmented by keyword groups and clusters? How are you measuring growth over time for each category? Harness the flexibility of Google Data Studio by visualizing your content hubs with pre-filtered performance reports. In this session, Jeremy walks through his approach to creating dashboard hubs in Data Stu...


Is Core Web Vitals Worth the Investment?

Many SEO and developer teams spent countless hours during 2021 preparing for the Page Experience Update that rolled out during the summer of 2021, only to notice not much changed with their SEO performance. Does that mean that investing in better Core Web Vitals isn’t worth it? Not so fast. In this session we’ll explore how to m...


Unmasking Imposter Syndrome

We've all been there. You finally step foot into the job you've wanted forever only to feel like you aren't good enough for the role, or worse, a complete fraud. You're not alone, an estimated 70% of people from all walks of life, both men and women experience imposter syndrome at some point in their careers. In this talk, Tiffa...


How to Prioritize SEO Strategy to Get Buy-In & See Results

Using an SEO Value Matrix based on first-hand experimentation, you'll leave this keynote ready to build process into your SEO strategy so you're able to get buy-in from execs, team members, and successfully tackle projects that yield results.


Janitors Don't Talk to CEOs

SEO is Janitorial ... I need links (check). I need an audit (check). I need 19 pieces of content a week (check). I need a ranking report (check). How confusing outputs (a to-do list of tasks to be checked) with outcomes (what completing that to-do list enables) is why search is often at the kiddie table of marketing. In this ...


Every Best Practice Learned for E-commerce SEO is Wrong

Effective SEO is a combination of art and science, yet, for many marketers, it's a series of checklists and best practices. However, for e-commerce, if you rely solely on those best practices, you will often find yourself losing out to sites that eschew them entirely. In this talk, you'll learn which best practices are worth ign...


Design Data-Driven Reports

Client reporting needs an overhaul. Most dashboards and templates are built for marketers, not stakeholders, leaving clients confused and resistant to important take-aways. In this session, we'll borrow the best ideas from journalism, psychology, data visualization, information design, conversion copywriting and storytelling to ...


Neuromarketing Mind Hacks

What if you had the roadmap to hack into the mind of your customers and create campaigns that always deliver? The most successful marketers and digital marketers have achieved great success by applying successfully neuromarketing mind hacks to engage and convert prospects more effectively. Flavilla will present what neuromarketi...


How To Get Sh*t Done When You're The Only SEO

Not all in-house SEO teams are, well, teams. Solitary SEOs might work with fewer resources or leadership that's still learning the value of digital marketing. Compared to agencies, where everyone lives and breathes SEO, this can be isolating. But it has its advantages and it's more than possible to be effective! I'll discuss how...


Amazon - Search Engine or Shop?

In this session, we will dive into what makes Amazon similar to other search engines, awkward, refreshing and something to pay attention to. Is it the end purchase destination, or in fact somewhere where awareness and consideration happens? What are the similarities between organic SEO and paid search on Amazon versus Google a...


What Syndicating 4,000+ Stories Revealed

In this session, I’ll discuss the elements of our most successful content. You’ll be able to take these insights and tweak your content marketing approach to earn more brand coverage (and thus brand authority and links). At the end of the session, you'll better understand what makes content interesting to journalists and how you...


How to Kickoff a Winning Content Strategy

A successful content strategy starts long before content creation begins. At Siege, we’ve shifted how we kick off content engagements, resulting in more thoughtful strategies and higher ROI for content efforts. In this presentation, Emily will walk you through what our team has learned from kicking off 50+ content engagements — ...


How Google's Money Motivations are Driving Changes to Search

Hey Google, is it “Don’t Be Evil” or “Make as Much Money as Possible”? We talk so often about the What of SEO evolution that we sometimes forget about the Why. In this session, we’ll create a financial lens to analyze SEO and explore how Google's money motivations are driving four significant changes to search. By the end of thi...


Misunderstood Concepts at the Heart of SEO

The basics of SEO are technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? In each of these areas, we need to build on solid foundational understanding, and find the areas where advanced understanding will give us an edge. Will’s recent research ha...