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SearchLove San Diego 2019 videos

18 videos

Quest is in the Name

Question answering systems (QAS) involve machines directly answering a user's question. They are quickly becoming a new model for search engines as technology enables higher precision answers. This talk covers QAS basics, research from Google from over the past year, and covers what we can do as search professionals for our site...


A Year of SEO Split Testing Changed How I Thought SEO Worked

If you asked a UX professional whether users prefer one image or two on a blog post, they'd tell you to test it — trying to double guess users is foolish. Yet for many companies, SEO has no testing at all, just endless reams of best practice and hand waving. Last year I changed role and got the chance to treat SEO differently...


The Ecosystem Effect: How Our Social Voice Boosted Our SEO

Many of us think of our SEO and social media teams as having very little that connect each other. But what if successful social media could improve our SEO efforts? This is exactly what Merriam-Webster — the 180-year-old dictionary — did. In her session, Lisa will be walking through how Merriam-Webster used social media to find ...


Growth by Content: Driving Traffic Without a Big Budget

It’s a lot easier to scale traffic when you have a big budget at your disposal, and existing brand recognition to piggyback off of, but what happens when you’re either starting from scratch or don’t have massive amounts of investment money that you can rely on? In this session, Nadya shares the story of how Venngage went from...


Excel? It Would Be Easier to Go to Jupyter

Robin takes a look at the kind of things we're doing the hard way, every day, and explores how we could make our lives easier and our work better with Jupyter notebooks.


10 Conversation Changing Visuals

Whether you are e-commerce, local, B2B, B2C, PPC or SEO, this presentation will go over 10 data visualizations that have helped our team change conversations with clients, prioritize workloads, get things done faster and win.


SEO+CRO: When ‘What’s Good for Users’ Isn’t Good for Google

We know that Google wants to align their results with the websites that make searchers happy. We expect to see more and more ranking factors that align with this - whether based on actual usage data, machine-learned equivalents, or simply from evaluating algorithm changes based on their impacts on usage. But on our journey to th...


All Speakers: Let's Get Real

All speakers to the stage! One rule: no tweeting whilst you hear all of our speakers give away one awesome tip. The only way to see what’s shared is to be ther


Machine Learning: Know Enough to Be Dangerous

What is Machine Learning and how can we apply it to digital marketing? After this session, you'll understand machine learning basics, what ML can be used for, examples of ML solving SEO tasks and executable programs you start using immediately.


Understanding Your Local Search Presence

We're in a catch-22 of mobile search — lots more people are using mobile search, particularly in local, but less and less of those people are actually tapping on search results and visiting your website. Local has long been a testing ground for no click searches but it's getting harder to build an action plan and track success. ...


How to Stand Up an Organic Search Program for Your Client

Lack of buy-in. Failure to prioritize. Limited budget and resources. Low understanding of search. Corporate silos. All these and more are obstacles standing in the way of getting your best search work implemented - and much of it can be prevented. Based on extensive research into common blockers that search professionals encount...


Don’t Let Facebook Get You Down

Organic reach from Pages to individuals on Facebook has been dropping for years. Many sources say that for the past couple of years it’s been around 2%, meaning that if you have 100 followers, only 2 see each post. These days, you basically have to pay Facebook to grow your audience, then pay them again to show them your content...


How to Get Everything You've Ever Wanted with Just an Email

That new job? That guest column in the publication of your dreams? Help promoting that piece? A chance to walk through your product with your ideal sales target? Getting people you don't know to do you small (and medium-sized) favors that can have huge impacts on your marketing? HARD. But there are ways to ease this friction, i...


How To Identify Content Opportunities Worth Chasing

Whether you're trying to generate leads, links, shares or more traffic - identifying great content opportunities is an important part of any content marketing effort. In this talk, Ross will share tried & tested techniques along with some clear examples of how these efforts can help any marketer in any industry uncover opportuni...


Advertising on Amazon: Amazon's Most Powerful Sales Drivers

With nearly half of US internet users starting their product searches on Amazon it is vital to understand what tools marketers can utilize to be successful on the ever-changing platform and how to incorporate this into your total digital media plan. Join us in this session to gain valuable insights into Amazon's Advertising plat...


How to Better Communicate with Data

Data's not limited to one field, one discipline or one industry and it's inescapable in Digital Marketing and it's the currency of decision-makers in today's world. If you can't speak it well, your insight/recommendation/pitch will likely fall on deaf ears. In this session, James will share his experiences at Seer as both an ana...


Creating Great Content in Boring Industries

Let's face it, not all industries are created equal. We can't all write about celebrity gossip or sports news. This session will walk the audience through several actionable tactics for ways to make great, shareable, linkable content in boring industries. Vince will show them examples of companies that have done it successfully ...


Why, When and How You Should Update Your Content

Updating your website content (periodically, if possible) can really improve rankings and organic traffic. However, compared to other SEO best practices (e.g. optimizing title tags, improving internal linking, fixing technical issues), doing it at scale can take a lot of time. That's why you need to be strategic about it. In...