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SearchLove San Diego 2014 videos

15 videos

Trends & Techniques for Marketers & Data Geeks

Technology is changing the way users interact and data is changing how marketers make decisions. In today’s digital age, marketers need to rethink how they’re segmenting customers and use the right data not big data. Find out: #1) Why context can be key to unlocking big data for advertisers to make smarter decisions. #2) Why be...


Using the Machine to Target the Man

The digital channel is maturing to reflect the real world and with it marketers' focus is shifting from technology and platforms to the person once more. This time, however, it’s different. Why? Because there is no longer a requirement to fill in the gaps left in the audience understanding picture with hearsay and gut feel. Inst...


Beyond Manual Outreach

Developing a content strategy is only half the battle — you also need to devise a plan for distributing your content to ensure it’s seen. Adria will talk you through the different distribution channels and the types of content and target demographics that are best for each. You'll walk away with a better understanding of how to ...


Why your Next Hire Should be a Video Producer

The costs of equipment, production, and distribution are changing the way that video is being created and used. These changes are creating enormous opportunities for us as marketers to truly start to take advantage of what video as a medium has to offer. Chris will be talking about why bringing a video producer on full-time is n...


Optimizing the Email Experience

Great design is more than stunning graphics—it's a key strategy to unlocking the success of email. And as one of digital marketing's highest performers, email requires its own unique set of content, marketing, and design considerations. Discover the six stages of the inbox experience and pick up actionable tips to help you creat...


Responsive Delivery

Continuous delivery is becoming the leading method for software teams to be responsive to the needs of their users. Join Adam to learn how online marketers can employ these same principles to collaborate with developers and deliver high quality digital campaigns.


Ideas with Legs

So you’ve had a brainstorm, and you think you’ve struck gold. But what next? The hard graft of content creation has only just begun. Ideas can be tricky. You need to recognize the good from the bad, and guide them along the path of production. Learn to escape ‘death by a thousand edits’, and emerge victorious with compelling con...


Let’s Get Real

One Rule: no tweeting whilst you hear all of our speakers give-up one awesome tip. The only way to see what is shared is to be there.


Taking Down Your Local Competition

How many times in local search have you asked yourself "How the heck is that business ranking above ours?" Dana will review a local competitive analysis and explain how to turn that analysis into a plan – including how to pick the right areas to focus on and avoid getting into a war you won't win.


It’s Customer Lifetime Value

Your users are switching devices, switching browsers, and clearing cookies like crazy. Mike will talk about ways to encourage user registration, enable painless login, and the means to track, measure, and delight the human interacting with your business, not their browser.


Automation Demystified

Marketing Automation is a set of technologies that has largely been ignored by search marketers due to its complexity. In this talk, Mike will bring automation back down to earth to show you ways to merge audience research, content marketing and search to find quick automation wins and prepare yourself for more complex use cases.


The SEO of Storytelling

Brand storytelling is the trendy catchphrase of late, but it’s big business and if you aren’t doing a good job telling your story, you’re going to miss opportunities your competition is more than willing to take. Lisa is going to help you dissect the idea of storytelling to understand how doing this well drives revenue. You’ll l...


Designing Effective Experiments

Every product decision is an experiment. If we can reframe our thinking from launching campaigns and building features to challenging assumptions and running experiments, then we can increase our productivity and get better results with less effort. Grace will share a structured process for designing effective experiments, and t...


Optimizing Content

Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the late...


Marketing in Your Sleep

We keep pushing ourselves (and our clients) to do more #RCS. Wil is going to talk through some of his leanings on this journey, sharing expertise on how to get the big ideas, pitch them, and track their impact. In case you’re lucky enough for your big content to get picked up by influencers and journalists, Wil is going to cov...