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SearchLove San Diego 2018 videos

18 videos

Video: Search and Discovery

The intersection of search and video provides one of the most underpriced opportunities in content marketing today. Watch as Justin presents the strategy, tools, and tactics behind video-based content marketing. You’ll learn about the current state of video SEO in Google, as well as the YouTube algorithm.


Smarter Reporting with Data Studio

Leave the energy-wasting agony of useless, ignored reports behind. Learn how to use Google Data Studio to create reports that take less time, contain more insights, and bring the dream of data-driven decisions into reality. Using auto-updating dashboard-style reports, transform your reporting time from data-thrashing to explorin...


What We Can Learn from Google’s Own Words

If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think. In this presentation, Will works through...


Local Search Hacks You Probably Haven’t Seen Before

Local search has seen an explosion of change over the last year. Tactics that used to work successfully are now just table stakes. In this talk, Darren shows you bleeding edge local search tips and tactics that you can implement immediately to boost your local search rankings.


Power BI For Marketers - Make Big Data Easy Again

Let's be honest, SEOs, when is the last time you tore through a search query report? And PPC folks, when is the last time you sought the impact of rich snippets on CTRs and CPCs? In this presentation, Wil will show 10 ways you can use Power BI to visualise your way to explain to the C-suite how various parts of search integrate ...


Using Analytics to Drive Optimization and Personalization

Getting the most out of your optimization efforts means understanding and using the data you have to drive growth for your business. In this session, Krista walks you through several tips for using analytics data to empower your optimization efforts, and then takes it further by showing you how to up-level your efforts to take a...


Marketing Emergencies: A Survival Guide

$hit happens. Whether the link in your latest email blast doesn't go to where it's supposed to, you've accidentally removed your site from Google, or you've made an embarrassing spelling mistake in your latest campaign, surviving a marketing emergency is all about keeping your cool and knowing what to do next. This session will ...


Newsjacking: How To Add to the Story and Earn Big Links

We live in a world of real-time news and instant responses. As marketers, this gives us more opportunity than ever to become part of a story and earn links. It’s more affordable and less time consuming than you think, and anyone can do it. But using that tool comes with its own risks, special considerations, and unique rewards, ...


Reuse, Recycle: How to Repurpose Your Content

Creating content that can be reused is an effective way to extend the life of your content, increase its views, and reach your content marketing goals. Ashley will be demonstrating how to find the content which should be reused, the rules to follow when reusing your content, and how to analyze the effectiveness of this recycled ...


An Update from Distilled

As many of you will know, one of Distilled’s significant areas of focus is SEO split testing. In this lively interlude, Tom (VP Product) and Will (CEO) will bring you up to speed on why this has been such a priority for Distilled, the progress we have made and the state of our software platform, and some key results and lesso...


Moving URLs

There are many reasons why you might change the URLs for a page, section, or entire site. In this presentation, Aleyda will cover her experiences, and present data for what happens during web migrations, http/https switches, adding rel=canonical or hreflang, creating Accelerated Mobile Pages and more.


An Introduction to HTTP/2 & Service Workers for SEOs

HTTP/2 and Service Works are becoming more established, yet the SEO community lacks awareness of what they are what they may mean for us. A lot of us know we need to have knowledge about them but we manage to keep putting it off. However, for both of these technologies, the next 12 months are going to be the turning point where ...


Featured Snippets: Then to Now, Volatility, & Voice Search

Featured snippets are still a large, first place presence on the SERPs, providing significant opportunities to heighten site visibility, drive major traffic, and help digital assistants do their thing. Armed with fresh data and analysis, Rob Bucci will walk you through the evolution of featured snippets, how you can win them wit...


How To Incite Hunger Rather Than Just Serving Food

Digital marketers are technical, creative, and data-driven. Our skills are in high demand because we can deliver exceptional ROI. But all of us have, in our careers, faced the challenge of trying to market when the demand just doesn't exist or competing for the scraps Google, Facebook, and our competition have left to "the littl...


Site Speed for Digital Marketers

We all know that site speed matters not only for users but also for search rankings. As marketers, how can we measure and improve the impact of site speed? Mat will cover a range of topics and tools, from the basic quick wins to some of the more surprising and cutting-edge techniques used by the largest websites in the world.


From Organization-Centric to Customer-Centric

Customers don't look to brands for great marketing experiences — they focus on their own personal needs. Sounds simple, right? But as marketers, we're often too focused on our expectations of what our brand is that we fail to see things from our customers' point of view. Whether you are an agency or part of an in-house marketing...


Let’s Get Real

One rule: no tweeting whilst you hear all of our speakers give away one awesome tip. The only way to see what’s shared is to be there.


Lessons in Growth Marketing, From Watching Romantic Comedies

The goal of most online marketers is lead generation... but that's only half the picture. The other half is what you do to grow your leads into happy customers. In her session, Alexa will be taking us through a framework for romancing customers through personalisation, a campaign that generated $600,000 in annual recurring reven...