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SeachLove Philadelphia videos

17 videos

What You Don't Know About Your Audience

Where do your customers discover they have the problem you solve? How do they go about researching it? When, whether, and how do they decide to buy? We all know that the buyer's journey is long, complex, and multi-channel, yet most of our marketing reflects only the few, easily-researchable tactics (search keywords, ad placement...


The Future of Search

The Future of Search: Exploring Apple's 'Upcoming' Search Engine People believe Google can't be touched -- Tom disagrees. He has been researching the idea of an Apple Search engine for some time and now as we go to print, there is a rumor circulating that Apple will tease this search engine just a couple of weeks before SearchL...


Get sh*t done: How to make friends & show results

Using an SEO Strategy Framework based on first-hand experimentation, you'll leave this keynote ready to build process into your SEO strategy so you're able to get buy-in from execs, team members, and successfully tackle projects that yield results.


My 10 Consulting "Power Questions"

We study how to speak, we get rewarded for speaking on stages, but how much time do we spend studying how to ask questions? I was outsold by a company that outsourced all their SEO overseas. It was a moment that made me ask...why - vs saying "those clients don't get it" - it was that self reflection that lead to my fascination w...


Deliver more with less

Best-in-class performance marketers look for synergies between channels & platforms, across paid and organic strategies, yet when it comes to paid social and search, it’s not evident how to connect those two threads, which is why this session explores how your search programs can benefit from Paid Social activity, and how to mea...


The Science of Persuasion

Scientists have been studying how the brain works to try and unlock its secrets for hundreds of years. Since the emergence of marketing in the 1950s, many people have focused on how the brain affects our buying behaviour. In this presentation, Andi will breakdown the research and give you some tips that can improve your conversi...


How Google's Money Motivations are Driving Changes

Hey Google, is it “Don’t Be Evil” or “Make as Much Money as Possible”? We talk so often about the What of SEO evolution that we sometimes forget about the Why. In this session, we’ll create a financial lens to analyze SEO and explore how Google's money motivations are driving four significant changes to search. By the end of thi...


What Syndicating 4,000+ Stories Revealed

In this session, I’ll discuss the elements of our most successful content. You’ll be able to take these insights and tweak your content marketing approach to earn more brand coverage (and thus brand authority and links). At the end of the session, you'll better understand what makes content interesting to journalists and how you...


5 Ways SEO can be more Short Term through Reactive Marketing

In this talk, Carrie will bust the myth that SEO is a long term game, and share 5 ways in which SEO can be short term through reactive marketing, tracking consumer search behaviour live and how to impact rankings at speed by tying PR, content and reactive search behaviour together. She will cover the importance of Google news, a...


Search, Sale, Ring Ring and Kerching

As marketers, local ranking reports are useful for tracking our clients' organic visibility, as well as that of their competitors. But do they give us the insight we need to truly understand how our local SEO efforts are contributing to a client’s bottom line? Do they tell us which parts of the Google Business Profile are drivin...


Preparing for Google Analytics 4

The one consistent in digital marketing is consistent change. Between algorithms and tools, there’s something new every day we have to react to. Google changed up their strategy with the release of Google Analytics 4. Their release comes with time to upgrade and learn their new tool but only if you start taking advantage of it n...


Topics, Taxonomies, and Tabaxis: Navigating Entities in SERP

Our lives are digital. Search impacts everyday life from health to wealth to public safety news. Google is pushing to provide users with fact-oriented SERPs. To succeed in SEO, you need to focus on creating content that is factual and useful. In this session, we'll look at Google's Hitchhiker's Guide to the Galaxy which do...


Merging Product Management & SEO

Product Management & SEO can sometimes have diametrically opposed goals - PMs care deeply about building features & products quickly whereas SEOs care deeply about building search-friendly sites slowly & incrementally. Especially in a vertical where things are constantly changing (I'm talking about SEO and Crypto), how do you ba...


The State of E-A-T in 2022

E-A-T (expertise, authority and trust) has been a hot topic in the SEO industry for the past years, although Google has continued to be somewhat cryptic about how exactly it works. Learn about tried & true methods of implementing E-A-T best practices, how to analyze E-A-T and the role E-A-T currently plays in the SERPs.


Every Best Practice Learned for E-commerce SEO is Wrong

Effective SEO is a combination of art and science, yet, for many marketers, it's a series of checklists and best practices. However, for e-commerce, if you rely solely on those best practices, you will often find yourself losing out to sites that eschew them entirely. In this talk, you'll learn which best practices are worth ign...


Into the Great Unknown

Creating content is hard, and that’s when we have data we can lean into. What happens when we have no data? New Site? New Vertical? New Topic Area? In this talk we'll go beyond keyword research to explore how to build topic maps, and internal linking maps (that align with Google's understanding) to help you conquer NEW SERPS and...


The Next Frontier of Search: Social Search Engines

The days are gone of social/search silos. With search engines rushing to make deals with [or trying to!] Twitter/Instagram/YouTube/TikTok to include social content in search results, social content has never had more value to search than now. Understanding how social fits into the user journey and path to purchase is critical, a...