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SearchLove London 2015 videos

18 videos

Google's Predictable Content Preference

Getting your site to rank is obviously important. But what about the rest of the search result? Google has a preference towards certain types of content that it would even entertain showing in a search result for your brand. In order to make the most of this, content marketing has to extend outside your fully controlled domains....


Unlocking Growth Opportunities with Search Analytics

Search analytics shouldn't only be focused on tracking and informing about the success of your SEO strategies, but measuring all what impacts your process to discover growth opportunities that will help you make decisions to refine, expand or completely switch your efforts strategically. Learn about the KPIs, the sources, tools,...


All Speakers - Let’s Get Real

All of our speakers give up one awesome tip designed to boost your marketing skills.


Topics Over Keywords

Over the past two years, the discussion of ‘topics over keywords’ has been taking the spotlight in the world of SEO. But this concept didn’t click for the Sidekick content squad at HubSpot until this past summer, when the team set out on a mission to ramp up organic search traffic. In this session, Sidekick’s Senior Growth Marke...


21 Must-Have PR Tools and Tactics

Public relations and SEO have been overlapping for some time, especially when it comes to link building. But there’s so much more! In this session, Casie will look at PR strategies, tactics and tools, and outline how you can make them part of your overall SEO strategy. See real life examples, discover new tools, and leave with a...


PPC and SEO: Better Together

It's been a long time since PPC and SEO were friends. Every year they seem to drift further and further apart. Now things are so bad that they barely talk, and when they do they bicker over attribution. Daniel is here to see if we can all just get along, and he’ll be bringing with him a shedload of data and even some fun machine...


Distance from Perfect: Knowing the Unknowable Algorithm

Organic search. Pay per click. Facebook. It’s plain to see that internet marketing is full of algorithms. You can't possibly hope to know them all. What you can do is find the common thread and stick to it: ‘Distance from Perfect’ is how you optimise for the unknowable. See examples and tips for using DFP as an optimisation tool.


Searching Higher Up the Funnel

Consumer search behaviour is complex. You perform multiple searches on multiple devices over multiple days, where everything you see and experience influences your brand preference and purchase decisions. Traditional funnel analysis and marketing models do a poor job of managing this ecosystem. We need to rethink the way we talk...


The Top 10 Facebook & Twitter Advertising Hacks of All Time

Learn unusual tips, strategies and processes for getting 10-1000x more value from paid campaigns on Facebook and Twitter, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales - using tiny budgets of $50 per campaign. You'll gain critical insights into how t...


Think Like a 50’s Ad Exec, Execute Like a Geek

In 2015, the main goal for any SEO is generating highly authoritative and editorially valid links. But how? With so many SEOs jumping on the content marketing bandwagon, you have to stand out, and by using old school ad agency principles merged with more modern PR thinking, you can achieve great results. Lisa will be going throu...


Building a Social Video Strategy

The world of social video is becoming increasingly convoluted, with Facebook and Twitter having launched native video platforms within the last 12 months, but how should marketers’ approach react to this? Should YouTube be the main platform brands focus on, or should the others now take precedence? Phil will explain how you can ...


Search Ranking Factors in 2015

In this presentation, Rand will cover Moz's recently released search ranking factors correlation data, opinions of the SEO field collected via survey, and the results of some recent tests performed on Google. Together, these will help illustrate how the search giant is ranking things today, and what tactics are working in SEO.


Unlocking the Missing Link to CRO: Emotional Targeting

Imagine being able to truly understand your customer on an emotional level and translate that knowledge into revenue. Take your optimisation tactics to the next level and learn everything you need to know to tap into your customer's emotional triggers and unlock the missing link to increasing your revenues.


Leveraging the Hidden Power of Email Marketing

Discover which key lifecycle stage-specific campaigns can and should be automated. In this session Tamara will guide us through how to get started with lifecycle email campaigns, by sharing examples and best practices, and of course how to avoid those common pitfalls.


New Paradigms: Five Fundamental Changes in Search

Search is undergoing dramatic changes taking it away from the paradigm of keywords and the focus on websites, towards conversational search and app indexes. Tom will examine the trends and discuss five new paradigms he believes are fundamentally changing the way search works: compound queries, implicit search signals, user signa...


Designing Creative Content: The Method Behind the Madness

The feeling you get from finally coming up with a workable idea is one of lightness and relief. That is, until you realise that’s just half the battle; the arduous journey of deciding on an execution still lies ahead. This is as much about what story you want to tell, as it is about visual design. Vicke’s session will delve behi...


Practical Advice for the Future of Search

Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for ...


Using Paid Social and Adwords to Drive Rankings and Shares

Wil and his team spent four weeks promoting one asset using nothing but Twitter, LinkedIn, Facebook and AdWords. They were able to get rankings without links, outreach, or any other type of promotion. Hear what Wil learnt from his successes and failures, and walk away with a new perspective on paying to promote your content to a...