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SearchLove London 2014 videos

18 videos

Existential Crisis Management

It’s not just search and technology that’s evolving – consumers’ expectations are too. In Europe and the US, consumers would not care if 92% of brands disappeared. To flourish in the future, brands need to stand for something. Hannah will share her thoughts and experiences on how to figure out what to stand for and create a mean...


The Landing Page Manifesto

In the only landing page session you'll need to attend this year, Oli will deliver the ten commandments of high-converting landing pages. You’ll see how to use contextual design and the psychology of conversion to build search marketing experiences that elevate your brand as well as your conversion rates. Watch as Oli tears bad...


Becoming a Digital Superhero

Whilst there are often big differences between working freelance, in-house or as part of an agency, we all face a common set of challenges: how to form lasting relationships with clients, how to learn from our successes, and how to handle things when they go wrong. Ade has actionable tips, tools and takeaways to help us all beco...


Are Your Google Analytics Reports Liars?

It can be easy to be fooled by complicated data. But don’t fret, Google Analytics expert Annie is here to show us how to ensure we’re making wise data driven decisions. Hear about some of the worst mistakes companies can make, and how we can avoid these in our own analytics.


Behind Your Integrated Marketing Strategy

Everyone involved in brand building has encountered the problem of unrealistic performance expectations: too much expected, too soon. This seems especially true with online measures; after all, if it can be distributed at the speed of light, shouldn’t results arrive just as fast? Measuring and communicating the value of your int...


Marketing in Your Sleep

We keep pushing ourselves (and our clients) to do more #RCS. Wil is going to talk through some of his learnings on this journey, sharing expertise on how to get the big ideas, pitch them, and track their impact. And in case you're lucky enough for your content to get picked up by influencers and journalists, Wil is going to cove...


Data Driven SEO

From past experiences with data, Dave knows relying on your gut can be a mistake. Instead, we need to take comfort in the validation of solid data to ensure we’re making profitable decisions. Sharing real client examples, Dave will run through the essential steps: how to decide on a hypothesis, create conditions, and gather data.


Bulletproofing Your Local Search Presence

Google has shaken its local search results more in 2014 than any year since the 10pack was first introduced not just algorithmically, but visually. In a takeaway packed presentation, Moz’s Local expert David will take you through what you need to prepare for on this side of the pond based on the US rollout of the “Pigeon” update...


The Threat of Mobile

Our focus on responsive websites and our fascination with app store rankings may be blinding us to the real threats and opportunities of the mobile revolution. In particular, as Google continues to ratchet up its mobile first approach to design and Facebook looks more and more like a mobile channel, what should we be changing in...


Let’s Get Real

One rule: no tweeting whilst you hear all of our speakers give away one awesome tip. The only way to see what’s shared is to be there.


Building a Brand with Online Video

In a world where the biggest brands are built online, significant ad spend from TV and media is moving to online video where, as Phil will demonstrate, technical marketers can dominate. Phil will deliver a detailed look at how to use video marketing, specifically YouTube, to build a strong brand identity that creates trust and i...


Putting the X into Content

Content marketing is the social media buzzword of the year. 74% of brands plan to increase their spend on content marketing in 2014, and millions of dollars of venture capital are being ploughed into startups such as Contently and Kapost. But for every content king such as CocaCola or Red Bull, there are hundreds of marketers ac...


Turbocharging your WordPress Website

A technical tour de force of tips, tricks and practical guides on how to squeeze every possible bit of performance from your WordPress site. Jono will myth bust performance issues and security worries; demonstrate the ultimate performance combination of hosting configurations, plugin combinations and technical SEO; and give you ...


Flash Crash & Black Boxes

May 6th, 2010 the Dow Jones Industrial Average plunged about 1000 points only to recover those losses within minutes – this was the Flash Crash. No catastrophes or physical events caused this swing, it was the black boxes of stock market algorithms. Black boxes a lot like Google's. How do we prepare for the future when even Goog...


Virtual Campfire: Girlguiding Social Strategies

Girlguiding is arguably the UK’s largest offline social network, and is currently undergoing a perception busting digital transformation. Find out how the Girlguiding digital team uses social to champion the voices of girls and young women, share inspirational content, and engage with over half a million members


Get More from your Content

For many, there is a real fear when it comes to the more technical side of Search, but don’t worry – Matt is on a mission to help you embrace the geekery without (too much) pain. From data analysis to web scraping and APIs, you’ll learn how to kickstart your ideation process, build better content, and get more from your outreach...


Cracking the SEO Code for 2015

It's all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What's even worse? The cuttin...


Running Promotional Campaigns

Competitions and giveaways can be powerful campaign tools in their own right, but are often overlooked as an added extra, and packaged into a general campaign or media buy. This presentation will cover areas like planning, delivery, marketing, prizes and compliance with examples of where marketers can make strategic gains and re...