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SearchLove London 2013 videos

18 videos

How to Launch Something New at No Budget

Fast track your skills and learn how to launch your project online at low or no budget with Marco Montemagno: ex table tennis player and lawyer turned digital entrepreneur and TV Host. Benefit from 15 years experience condensed into a 45 minute how-to session from the founder of Italy's largest blog network who hosted a tech tal...


What Drives Action Online?

Amelia Showalter was the Director of Digital Analytics for Obama's re-election campaign. Named last year as one of "the most eligible hires in techdom", she has unparalleled experience with online testing approaches and results. She is going to share her stories and experiences -- giving us insights into the kinds of lessons you...


The New Rules of Big Content Promotion

With focus switching from quantity to quality in the digital environment, Simon will be sharing a tried and tested process to maximize the impact from any investment in 'big' content. To leverage positive ROI from such a project it is critical to make a success of the distribution or promotional part of the campaign and the pres...


From unknown foreigner to local star

Choosing between language vs. country targeting, using ccTLDs vs. sub-folders, handling content duplication issues across different country-targeted websites and fixing search results cannibalization between your different international sites. Aleyda is going to be teaching us all of these things and more in her talk. Forget abo...


Google Approved Paid Links?

Did you think paid links were a no-no? This isn’t the case at all. Last month, Wil gave $10k to the SEER team so they could test paid content. In this session, he reveals some of the channels he used such as Taboola, Twitter, Outbrain, niche networks for gamers, etc. He will also share exactly what he learned, the impact it had,...


Lessons From An Ontology Nerd

What makes something unclear? Often it is the misunderstandings of meaning. Search is no exception. Ontology is the study of meaning. In this session, learn useful tools for wrangling the ontological beasts of your next project. How are words and models chosen in your business? Is there shared meaning between your colleagues? Yo...


You Don't Need More Traffic

As an industry we focus on more; more traffic, more links, more shares – but sometimes it’s better to focus on what you’ve got. In this presentation, Distilled’s Craig Bradford will show how mixing smart analytics and CRO principles can help you leverage the 99% of traffic that you already receive but get no value from.


36 Tips For Baiting Brand Signals

Stacey shares the tips, tricks and tools she and her team are using to create link and social share baiting content and to get it in front of the right audiences. Whether you’re working on a shoestring budget or you’ve got the luxury of a bit more financial freedom, these tips and tools will help you to create compelling content...


The Future for Search

Search is at an inflection point, and over the next couple of years a lot is going to change. This session will highlight some major trends in technology and search, outline how they intersect, and show how these intersections are going to affect the way that people search.


Telling Stories

Research shows that stories, anecdotes and metaphors are more memorable than data. This session will look at why stories work and what are the hidden structures behind them; how stories work in business and how can they be used to communicate effectively.


Culturability

Your site may be giving off the wrong psychological signals and causing potential customers to click away. In this revealing presentation, Nathalie explores how cultural differences impact your business, and explains some of the winning tactics you can use to improve your customer experience and convert more customers.


Graph Theory

The Link Graph, the Social Graph, the Knowledge Graph... So much of digital marketing has a relationship with Graph Theory, but unless you studied Maths or Computer Science the topic may have completely passed you by, but once you get your head round how it works you will have a much better understanding of how the search engine...


So, You Have A Mobile Friendly Website

Global mobile web usage has been increasing exponentially, and we all know by now that we need a mobile strategy. But building a mobile-friendly website is just the first step. What happens next? This presentation will walk you through some of the 'next steps' for building a comprehensive mobile strategy. We'll look at recent tr...


How To Win Fans And Influence Users

Content marketing is not a new term, however most businesses still fail to grasp the concept effectively. In this session Chris Bennett is going to show you how to get internal buy in for long term BIG content strategies. How to get your clients to approve budget to swing for the fences and how to carry out successful campaigns ...


Goodbye Spam, Hello Data!

Paul takes us on a journey through the last few years of SEO and links. You will learn what changed and how Google has manipulated the way we view their most important signal. Through his own progression from a creator of easy links through to the realisation of the need to change, the battle to gather and analyse the huge data ...


5 Steps To Persuasive Web Design

When it comes to boosting online conversions, web design exists primarily for this: to influence and drive visitors down the funnel. Drawing from the latest research on neuro web design and the results of numerous tests, Peep will show you a framework for persuasive web design that you can use for influencing user behavior on yo...


Making Your Mark Online

We've all seen the changing local search ranking factors and seen the procession of changes Google has made on the journey from maps to places to local. When you look at the whole landscape, however, the effective tactics for small and local businesses have changed. Will is going to highlight specific, actionable approaches that...


Tips from all the Speakers

All of our speakers give-up one awesome tip to round off the conference.