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SearchLove London 2018 videos

19 videos

A Year of SEO Split Testing Changed How I Thought SEO Worked

If you asked a UX professional whether users prefer one image or two on a blog post, they'd tell you to test it — trying to double guess users is foolish. Yet for many companies, SEO has no testing at all, just endless reams of best practice and hand waving. Last year I changed role and got the chance to treat SEO differently...


Let's Get Real

All speakers to the stage! One rule: no tweeting whilst you hear all of our speakers give away one awesome tip. The only way to see what’s shared is to be there


Local Search Has Changed - Here’s What’s Working in 2018

Local search has evolved. The usual suspects of citations, reviews, Google My Business, website optimization, and links still drive the algorithm. But with the tightening of proximity and most conversions happening on Google rather than your website, your strategy and tactics need to change. Darren will present the latest result...


User Research Done Right

User research, understanding your users and finding out what makes them tick, is crucial to driving growth. In this talk, Els will share some of her favourite tools and showcase where user research made all the difference.


Creativity, Crystal Balls, & Eating Ground Glass

Over the past eighteen months, Hannah has been responsible for launching more than 100 creative pieces which have generated over 5,300 pieces of linked coverage. Towards the end of last year, someone asked her “How good are you at predicting the success (or otherwise) of a piece?” She realised she didn’t have a great answer, ...


Creating Effective E-Commerce Information Architecture

Users come to your site on a quest. They have a mission and a goal. When they feel smart and sophisticated on your website, they tend to stick around. Information architecture focuses on organizing content and functionality so that your site presents the best user experience it can. Jamie will delve into how information arch...


What an Email Marketer Can Teach You About Life After GDPR

There’s no doubt that many marketers will still be suffering from a GDPR induced hangover, with the memory of thousands of ‘Privacy Policy’ and ‘please opt-in’ emails hitting the inbox the week of GDPR coming into force. Email marketers did bear the brunt, and they had to be prepared in advance, to ensure they had consent or th...


Voice Search – Calculating and Seizing the Opportunity

Voice has and continues to be the hot topic of 2018, fuelled by the statistic that “50% of searches" will be conducted via voice by 2020. Voice is still an emerging marking as such there is very little data or tools which allow individuals to understand the opportunity in the market by vertical or key phrase. John will be ta...


No One Wants to Watch Another Commercial

When is the last time you scrolled through your social feed excited to click on ads? If you said never, you’re not the only one. Consumers don’t want to watch another ad. They want to be entertained. Onion Labs is the content division inside the walls of The Onion. Julie will share how Onion Labs has combined the best comedy w...


How To Be Creative When Nobody Wants You To

When managing creative campaigns, one of the most important factors is a strong, compelling idea. More often than not, these can be the most original, most unique and consequently most daunting. In a world where creativity is key, but we live in a risk mitigation work culture, how can we encourage those around us to put their fe...


The Changing SEO Landscape: Insights from Inhouse SEOs

Join this lively panel as we take a deep dive on the future of search, looking at everything from its impact to where it lives in the organisation, the changing SERP landscape, how it will be measured in the future and how search data can have even more influence on organisations. Expert panellists from leading brands across dif...


Winning PR Over With Data

Rebecca will be talking through how PR and SEO teams can work together to achieve brilliant results. By changing the way PRs see the SEO channel, and using data sets which are traditionally used by SEOs but often neglected by the PR industry we can add real value to both PR and SEO campaigns. The talk will be aimed at SEO profes...


How Distance and Intent Shape a Local Pack

Since we can’t always rely on a searcher to state when their intent is local, we should look to keywords where that intent is implied. But is Google any good at interpreting implicit local intent? And is it treated the same as explicit intent? Google decides what queries mean, so it’s important to understand that decision whe...


How To Add to the Story and Earn Big Links in Real Time

We live in a world of real-time news and instant responses. As marketers, this gives us more opportunity than ever to become part of a story and earn links. It’s more affordable and less time consuming than you think, and anyone can do it. But using that tool comes with its own risks, special considerations, and unique rewards, ...


The two-tiered SERP: Ranking for the most competitive terms

Like it or loathe it, as SEOs we often find ourselves being asked to explain rankings, especially for highly visible head terms - but I’ve noticed in the last few years that for these most competitive terms, the normal rules don’t always apply. In this talk, I’ll dig into whether and how Google is going beyond our normal underst...


10 Conversation Changing Visuals

Whether you are e-commerce, local, B2B, B2C, PPC or SEO, this presentation will go over 10 data visualizations that have helped our team change conversations with clients, prioritize workloads, get things done faster and win.


People are Predictable

Many marketers think marketing is about the latest tech, or advertising hack or way to game Google. But it's not. At its heart, marketing is about people. This presentation is about the bad decisions people make, why they make them and how you can use this to make better marketing decisions. Delving into academic research to fin...


Controlling branded SERPs and preventing negative press

We all know branded search is vital to all our strategies - from direct traffic, to PPC, social and organic. Yet it often feels like we forget about our branded real estate in SERPs, where if there's negative press on page one this can be the difference between our potential customer converting or not. This session will give ac...


How to nail SEO for discontinued products

Many businesses have a habit of simply booting their discontinued items off their websites once they reach the end of the line. Great for housekeeping and keeping things lean, but can be a huge "hell naw" when it comes to SEO. In doing so we lose huge ranking and conversion opportunities. This session will be covering the right ...