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SearchLove London 2019 videos

19 videos

Practical Tips for Improving E-A-T

By now you have likely heard of Expertise, Authoritativeness and Trust and its importance in Google's algorithms. But how do we improve a site's E-A-T? This talk will give real life examples of sites that made changes to their E-A-T and saw traffic increases shortly afterwards. The goal is to send you away with a list of things ...


Using Qualitative Data to Make Human-centered Decisions

Sarah will be presenting a variety of ways that search marketers can acquire and analyze qualitative data to compliment ever-present quantitative data. These methods include customer interviews, on-site recordings, tools and polls and surveys. She'll be showing you how to process all this data and will provide real-life examples...


Doc Brown's Plutonium-powered Local SEO Playbook

With the assistance of Doc Brown, Greg's back from the future with a detailed playbook for Local SEO in 2020. If you're working with a business with a physical location or that serves customers in a particular geographic area, this presentation will outline exactly what you need to do if you want more visibility in local searche...


Finding Powerful CRO and UX Opportunities Using SEO Crawlers

An SEO crawler is a staple tool in any SEO pro's toolkit, but have you ever considered using such a tool to seek out powerful CRO opportunities? Luke is an out and out ecommerce expert who'll be sharing tips and takeaways on how to leverage custom extraction with an SEO crawler to improve ecommerce conversion rates and enhance UX.


The Science of Persuasion

Scientists have been studying how the brain works to try and unlock its secrets for hundreds of years. Since the emergence of marketing in the 1950s, many people have focused on how the brain affects our buying behaviour. In this presentation, Andi will breakdown the research and give you some tips that can improve your conversi...


Building a Discoverability Powerhouse

Search is a channel that can’t live in a silo. In order to be its most effective, search teams have to collaborate successfully across paid, organic, content and more. Get tips for integrating and collaborating from the hard knocks and learnings of merging an organic, paid and performance content team into one Discoverability gr...


Excel? It Would Be Easier to Go to Jupyter

Robin takes a look at the kind of things we're doing the hard way, every day, and explores how we could make our lives easier and our work better with Jupyter notebooks.


Giving Robots an all Access Pass

Optimising crawl budget and encouraging search engine indexation are concepts most SEOs are familiar with. But the devil is in the details. Especially as best practices have altered in recent years and will do so again with the introduction of indexing APIs by both Google and Bing. Should you control crawlers with robots directi...



The Search Landscape in 2019

In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, ...


On-Page Best Practices That Harm Your Traffic

SEO Split Tests have allowed us to be able to say with confidence that a specific change either hurts or helps organic traffic - for that specific site. However, we still often don't have to answer to why the change caused an uplift or decline in organic traffic. Following years of running SEO split tests across various industri...


Segments: How To Get Juicy Insights & Avoid The Pips!

Looking at all of your Google Analytics data at once sucks like a sour lemon. If you don’t segment the data, you will never find the good, the bad, or the wonderful. Plus, we all know that your customers take different journeys on your awesome website, so you want to know how your marketing channels perform, and how to find your...


Using the SERPs to Know Your Audience

It’s easy to get swept away by monthly search volume and to forget that behind every search there is a person with a specific motivation and set of needs to fulfil. This talk will look at how you can use Google’s algorithmic rewriting of the SERPs to help you identify those motivations so you can effectively optimise for intent ...


The Complete Guide to Actionable Speed Audits

In a recent Twitter poll, search professional stated that getting developers to implement recommendations is one of the most difficult part of their jobs. We have all been there, taking the pains to audit a site and provide best practice recommendations only to hit a stone wall. In this talk, Miracle will cover practical ste...


Spying on Google: Using Log File Analysis

Log File Analysis is rarely touched on by the average SEO... but you're missing out on data that is pure gold. Imagine not "guesstimating" how Googlebot and other crawlers behave on a website with traditional crawling tools and actually knowing how Google is crawling a client's site? Imagine not having to play by the 1000 row li...


Scaling Keyword Research: More Isn't Better

Traditional keyword research has been a numbers game, but as SEO evolves, more is no longer better. SEO in 2020 will require deep keyword insight, including understanding brand influence, search intent, synonyms, and content. Findings from enterprise case studies suggest better ways to approach keyword research at scale.


Managing Multinational & Multilingual SEO in Motion

International SEO is difficult at the best of times. Maintaining and, hopefully, growing organic search traffic through phased re-architecture and migration of multinational and multilingual organizations is even more complex. Together we’ll look at specific challenges and opportunities from recent complex project examples.


Actioning Search Intent: What to Do with All That Data

Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost ranking...


Misunderstood Concepts at the Heart of SEO

The basics of SEO are technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? In each of these areas, we need to build on solid foundational understanding, and find the areas where advanced understanding will give us an edge. Will’s recent research ha...