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SearchLove London 2017 videos

18 videos

Mobile-First Preparedness

Everyone's been talking about mobile-first all year long, but with 2018 looming, are you prepared for it? By now you’ve probably heard of the Majestic Million report and we thought we'd have a little fun and crawl it! Jon will show how many of the world’s largest sites are shaping up for Google's mobile-first Index. His talk wil...


The Why and How of Creating Video Content for Search

This detailed session will teach you tricks of the trade for producing video for your search-focused content marketing strategy. You’ll learn about the current state of video SEO, including the YouTube search algorithm, ideas for scaling your video strategy while reducing costs, and get practical hands-on tips for producing your...


The Campaign Flop: What to do When Your Content Fails

It's the nature of the work we do that some content sticks...and some doesn't. Kirsty will provide tips and recommendations on what to do when your content doesn't achieve the results you were expecting; how to manage stakeholders, secure budget after a campaign fail, and how to breathe new life into flopped campaigns.


Let's Get Real

One rule: no tweeting whilst you hear all of our speakers give away one awesome tip. The only way to see what’s shared is to be there.


Digital Witness: Tales From the Charity Frontlines

We’re all well-versed in the realms of digital transformation when it comes to businesses and brands, but what can we learn from our third-sector friends? Cheri will share her experiences working with nationwide charity Breast Cancer Care. She will showcase the tactics they used to get quick wins from social testing and to boost...


Social Content Masterclass: Platform Specificity

A huge factor in making social media work for you is an understanding of platforms and the creation of social content that is right for those platforms. As Creative Director at social agency That Lot, David creatively drives the day-to-day social output for clients such as Channel 4, B&Q, HSBC, and Jamie Oliver, for whom one of ...


The New Era of Visual Marketing

For the first time since television, we are adding a new layer of experience to marketing with immersive 360 images and videos, but the importance of visuals is not only key for social engagement. Image SEO is witnessing a re-emergence due to not only Google, but also Facebook and Amazon, leveraging image recognition in user jou...


Content Distribution: How To Give Your Content More Life

Ross will be discussing the search trends forcing marketers to think differently about their content strategy and efforts. Combining strategic advice with actionable takeaways, Ross will highlight why it's no longer enough to just have 'great' content and the important role that distribution plays in the mix.


Reverse-Engineering Google's Research

The SERP is the front-end to Google's multibillion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what web searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the r...


Beyond the Reach of Keyword Targeting

The Paid Media landscape has evolved significantly in the past five years; we have moved away from pure keyword targeting, are more focused on audience development, and above all, paid ads are now taking up more real estate within the SERP and social media platforms. Throughout her talk, Samantha will take you on a deep dive int...


10 Steps to Make Power BI Help You Bust Silos

Let's be honest, SEOs, when is the last time you tore through a search query report? And PPC folks, when is the last time you sought the impact of rich snippets on CTRs and CPCs? In this presentation, Wil will show 10 ways you can use Power BI to visualise your way to explaining to the C-suite how various parts of search integra...


Link Building Case Studies, Myths and Fails

Link building still matters a lot, but it has changed greatly since the days of comment spamming and article submissions. But how much has it actually changed in recent years and is it something you should actively do? Paddy will share real link building case studies, including where it's worked, where it's failed and what you c...


Go East, Innovators: Strategies From Asia

When it comes to tech innovation, we’re not in Silicon Valley anymore, Toto. Driven by demographics, domestic trends, and government-supported talent, Asian markets are generating so many successful cutting-edge innovations that the West can only look on in awe. Or can it? In this session, Purna will explore why Asia Pacific is ...


How to Tell the Impact of a Change Before You Make it

It is often hard and expensive to make major changes to your website and many businesses demand forecasts, predictions, and business cases to prioritise them. Will is going to present tools and approaches for figuring out whether a change is worthwhile before you make it - including ways of thinking about on-page, content qualit...


A Competitive Analysis that Saved $337,000

In order to edge out your competition - even in search engine rank - you need to know a) who your competition is, b) what their business and marketing strategies are (and aren’t), and c) how audiences respond to them. We’ll walk through: 1) how Distilled performs its competitive analyses (we’ll even give our handy-dandy spreadsh...


From Website to Web-App

App-like websites can improve page speed and user engagement, but they also rely heavily on JavaScript and JS frameworks that can make many ‘SEO basics’ more technically complex. Emily will walk you through often-missed tactics to make web-apps indexable, optimised, and performant on mobile devices.


Conquer Your Toughest Analytics Challenges

Let's face it - being able to track and analyse your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track ...


What Happens When Ad Blockers Stop all Analytics Platforms?

Ad blockers are hurting not only advertisers - they block the front-end scripts of many analytics platforms as well. In this presentation, global marketing speaker and The Drum columnist Samuel Scott will explore the reasons for the rise of ad blocking, explain which blockers affect what analytics and martech tools, and recommen...