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SearchLove Boston 2018 videos

18 videos

The Future of Video is One to One

The way that videos are created is changing at an incredible rate, and very quickly your budgets and strategies for marketing with video will be flipped upside down. It's no longer about going viral; the game is about who can empower and trust their team to get scrappy, creative, and authentic in their video production. In this ...


Social Content Masterclass: Platform Specificity

According to David, the key to nailing social media is platform specificity: creating content that is right specifically for the platform it is on. David will talk through examples of platform specificity from various brands and broadcasters including a few of their clients (Channel 4, Nando's, Jamie Oliver, HSBC) and a few rece...


Optimizing when Google is your competitor

Google is increasingly trying to have answers to everything in order to make consumers' life easier. Part of these efforts include their expanding rich results, sitting pretty on the top of so many search results pages. This session aims to give some understanding on the challenges as well as tips on working in an industry where...


The Marketer’s Guide to Performance Optimization

Most marketers know that improving site speed leads to better engagement, conversion rates, and even improved performance in search engines. Still, many marketers don’t get involved in web performance optimization projects, expecting them to be handled entirely by developers. In this talk, you’ll learn about marketing’s critical...


Looking Beyond Keywords: From Visual Search To New Realities

The world has always been visual, but the web has not. In 2018, this has changed thanks to image recognition, deep learning and comprehensive metadata. Visual marketing is on the rise as can be seen by the growth in visual search, shoppable content and search by camera. With Google, Pinterest, Amazon and other big hitting brands...


The State of Email: Insights from 3,000 Marketers

With the arrival of GDPR and the ease with which consumers can unsubscribe and report spam, it's more important than ever to treat people like people instead of just leads. To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 3,000 marketers worldwide. Justine will cov...


Breaking News

Two of our industry expert speakers Casie Gillette and Ruth Burr Reedy joined emcee Rob Ousbey and Distilled CEO Will Critchlow on stage for a discussion and debate around the current hot topics in search and digital marketing.


Scaling JSON-LD Using Google Tag Manager

Google and Bing now both support semantic markup and structured data via JSON-LD - in fact, Google now recommends JSON-LD as the preferred method for marking up data, for both organic and paid search features. Implementing markup via JSON-LD can be a snap for a small or simple site, but when you’ve got multiple sites, hundreds o...


Newsjacking: How To Add to the Story and Earn Big Links

We live in a world of real-time news and instant responses. As marketers, this gives us more opportunity than ever to become part of a story and earn links. It’s more affordable and less time consuming than you think, and anyone can do it. But using that tool comes with its own risks, special considerations, and unique rewards, ...


Hacking Google: ethical vulnerability research

Tom has long been fascinated with how the web works… and how he could break it. In this presentation, Tom will discuss some of the times that he has discovered security issues in Google, Facebook and Twitter. He will discuss compromising Search Console so that he could look up any penalty in the Manual Action tool, how he took c...


An Update from Distilled

As many of you will know, one of Distilled’s significant areas of focus is SEO split testing. In this lively interlude, Tom (VP Product) and Will (CEO) will bring you up to speed on why this has been such a priority for Distilled, the progress we have made and the state of our software platform, and some key results and lesso...


Beyond the Reach of Keyword Targeting

The paid media landscape has evolved significantly in the past five years; we have moved away from pure keyword targeting, are more focused on audience development, and above all, paid ads are now taking up more real estate within the SERP and social media platforms. Throughout her talk, Samantha will take you on a deep dive int...


Zorg's Tips for Utter Domination Through Local SEO

Get ready for a Local SEO session like you've never seen before. Greg will start with a "lightning round" of Local SEO updates and actionable tips for content, optimization, Google My Business, citations, and reviews... And then he'll take a deep dive into building local links, with real-world tips and ideas that any business (o...


The Power of Data: 15 Keys to a Successful Content Strategy

In a world of content overload, standing out has never been more challenging. Good content means creating the right content, for the right people, and delivering it at the right time. Enter data. In this session, we'll dive into the biggest issues facing content marketers and break down the 15 key data points that can help guide...


JavaScript: Looking Past the Hype When the Dust Finally Set

Thanks to his numerous experiments and viral articles, Elephate’s Bartosz Góralewicz has become an authoritative and trusted voice when it comes to JavaScript SEO. At SearchLove Boston, Bartosz is ready to unveil never-before-seen experiments and research to reveal whether or not you can rank with a JS website, if JavaScript cra...


Let's Get Real

All speakers to the stage! One rule: no tweeting whilst you hear all of our speakers give away one awesome tip. The only way to see what’s shared is to be there


From the Horse’s Mouth: What We Can Learn from Google

If you pay close enough attention, you can learn all kinds of things from what Google does and doesn’t say in public. From patents to official statements, to comments that Googlers leave on message boards, there is a wealth of information out there that hints at what they really think. In this presentation, Will is going to work...


The Ecosystem Effect: How Our Social Voice Boosted Our SEO

Many of us think of our SEO and social media teams as having very little that connect each other. But what if successful social media could improve our SEO efforts? This is exactly what Merriam-Webster — the 180-year-old dictionary — did. In her session, Lisa will be walking through how Merriam-Webster used social media to find ...