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SearchLove Boston 2015 videos

17 videos

What Mobile Web 2.0 Will Look Like

I know some things about your online business. Mobile web traffic is probably one of your fastest growing segments. Your mobile conversion rate is probably much lower than your desktop conversion rate. This is an opportunity. The mobile web today is like the original Web circa 1995 – today we look back at Web 1.0 and giggle. Our...


Digging for Analytics Treasure

You’re capturing all sorts of data which your team of analysts is constantly sifting through. But too often you wind up with results that are described as “interesting but not actionable”. Tim will explain how marketers and analysts alike often trip each other up by communicating at cross purposes, by digging into the data prema...


Shocking: Get Traffic Fast With This One Weird Trick

Have you got a mobile strategy for Android smart watches? Have you already upgraded your site to the iOS hybrid meta refresh UA grid for crawler friendly Flash pixels? In our industry, it can feel like you have to keep moving faster and faster just to keep up with everyone else. This session will show you how ‘shiny new thing sy...


Why Social Media and Return on Investment Do Go Hand in Hand

Social campaigns with low ROI are often associated with poor planning. There’s plenty of pre work needed to ensure you’re successful in the long run. What are the metrics you ought to be focused on for long term success? How do you determine what types of content work on which social platform? And, how does social media impact y...


Let's Get Real

All of our speakers give up one awesome tip designed to boost your marketing skills.


SEO & Web Marketing Trends in 2015

Every year in the web world, we experience dramatic changes and upheaval that impacts how web marketers need to do their job. 2015 is no different, and in this presentation, Rand will show off the major trends and shifts from search engines, social platforms, and consumer behavior alongside the strategies and tactics to stay ahe...


Your Brand in 95 Characters

Start writing ads that stand out after attending this session with Dana. Learn how to find your brand voice and use it to turn your fickle paid audience into customers. You'll also learn the ins and outs of campaign extensions, mobile versus desktop ads, and how to figure out your best performing positions. Walk away a stronger ...


Creating a Framework for Content Marketing Campaigns

Distilled’s VP of Creative, PR Consultant, and Content Coordinator will show you the necessary steps in the campaign planning process that will ensure your content marketing is relevant to your brand, audience, and target media outlets. Our panel will walk you through their content marketing process - including the trials and tr...


No More Scrambling: Search Leadership Tactics

Learn the tactics and strategic thinking necessary to get in front of clients and bosses, instead of chasing them from demand to demand. In this session, Ian will teach us a better way to measure search, integrating search with marketing strategy, and how to choose your battles.


How to Avoid ‘Top Ten Data’ Syndrome

All too often, many who analyze their site’s analytics evaluate only the most common reports and view just the top layer of data. This leads to an incomplete picture of your audience and their intentions, resulting in poorly planned search strategies. Worse yet, it results in an inaccurate measurement of your search efforts. In ...


Beyond the View Count: Measuring Video Performance

As investment in social video continues to grow, how can we be sure we're using those budgets as effectively as possible? How do we know that we're engaging our audience in a meaningful way? The video view count alone is deceptive! Craig will share examples of how the very best in video marketing go beyond views in effective KPI...


From Rankings to Full Funnel Ownership

At Red Ventures, they've developed a culture based on optimizing profitability and have removed a lot of the barriers to success most SEOs face. Eppie will share why they operate with an unlimited SEO budget (and how they made that a reality), why they turn down most client opportunities they are presented, and some of the tools...


Brain Based Conversions

How does our brain decide what captures our attention? And what then influences us to take action and convert? With advances in psychology and neurology, we are discovering the answers. Luke will reveal the scientifically proven secrets behind how to capture attention and drive human behavior, giving examples of how marketers ca...


Customer Experience and its Impact on Search

Of course, search inevitably comes back to the basic elements like keywords, content and links. But how we plan campaigns, create our content, and acquire links is now much more dependent on our customers and those talking about us online. Using real life examples, Casie will explore how the customer experience is impacting sear...


Mobile Search: You Need to be More than Mobile Friendly

The future of search marketing involves mobile, and it will not be limited to optimizing HTML webpages, creating = responsive designs, and optimizing UX. Mobile SEO is a world where apps, knowledge graph, and conversational search are front and center. Justin will deliver a detailed look at mobile search beyond building a mobile...


Creating Your Digital Strategy

Strategy is hard. The word strategy is synonymous with tough decisions, head scratching and late nights, but it doesn't need to be that way. At its core, strategy is about picking A or B and following through with the execution. In this presentation, Craig will describe the exact process he uses to create strategies for Distille...


Mad Science of PPC Marketing for Inbound Marketers

Content marketing is a bit like gravity. It just needs a little push to get things started (or to make it go faster). This data oriented session will cover unusual strategies on how to get way more from your inbound marketing using payperclick advertising! We'll cover unusual white hat strategies for link building, converting b...