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SearchLove Boston 2017 videos

17 videos

Optimizing for Engagement

Local marketing signals are getting increasingly crowded - no one is handing out free links, social media is full of noise, and AdWords is getting really expensive. What do we have left? Engagement. In a world where Google is attempting to mimic human behavior, an actual ranking signal could be real engagement from your customer...


Stop Guessing: 5 Things You Should be Testing Now

The best way to set up wildly successful, future-proof marketing is to be testing all the time. We analyzed brand new Brainlabs clients and found the average time since search ad copy had been updated was 186 days. 186 days? What were they doing? Praying to the gods of machine learning and hoping their ads would improve on their...


Obviously Awesome

As marketers, we are often challenged with promoting products that customers simply don't understand - or worse, products that bore the heck out of people. Do you wish you could trade in your ordinary offering for something really amazing? April will show you the way to transform your tame, tiresome products into standout supers...


D.R.E.A.M: Distribution Rules Everything Around Me

In his action-packed talk, Ross will discuss the important role that content distribution plays in the information age, and how you can use this knowledge to ensure your content spreads effectively. He’ll also break down why it's no longer enough to just have 'great' content.


Bridging the Gap Between Architecture and UX

Most companies will focus a large portion of their SEO strategy purely on the creation of new content. This works well but it often results in neglecting many wins that can be had with existing content. Matthew will be exploring new ways of thinking on restructuring site architecture, making gains through consolidation (not crea...


Step Back to Move Forward

Search marketers are a tactically motivated bunch, always seeking the next secret tip that could help boost our rankings or traffic that extra bit. But in that scramble for tactics, we lose sight of the big picture - is this even the hill we should be climbing? In this presentation, Rand walks through examples of organizations a...


From Website to Web-App: Index, Optimize and Audit

App-like websites can improve page speed and user engagement, but they also rely heavily on JavaScript and JS frameworks that can make many ‘SEO basics’ more technically complex. Emily will walk you through often-missed tactics to make web-apps indexable, optimized, and performant on mobile devices.


How to get Insight From Your Logs

In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend $1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO dat...


Did Politics Break the Internet?

Politics, as usual, is dead. Every election seems more important than the last. How did long-shot candidates like Donald Trump and Bernie Sanders raise millions of dollars and become viable national candidates? Jeremy will explore the rise of digital marketing campaigns in reaching desired audiences. He’ll cover how campaigns go...


Content Marketing: How to Work Less and Win More

Kirsty will discuss how to get more bang for your buck and more success from your current content marketing efforts, by giving plenty of real-life examples of how to get hero results from even hygiene content.


Filter Bubbles, PR, and Your Brand

Filter bubbles have changed the way the publishing industry operates. By understanding this we can create content and outreach plans that support the media in giving readers what they want. Lexi will give a highly actionable talk showing examples of both successes and failures alongside providing swipe files to kick start your c...


Building Robot Allegiances

Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence. Computer capabilities are improving at a frightening rate, and there are already parts of our jobs that would be better off done by robots. In this talk, Will is going to highlight the areas where humans are falling behind and give you ...


Reputation Marketing Tactics to Drive Growth

Reputation is about more than displacing negative search results when your company or an executive makes a mistake. Reputation (when measured and strategically aligned with your vision and audience expectations) can drive exponential growth. Rhea will share tactics you can apply in your role today to help differentiate your site...


You're Not Doing Science and That's OK

We have been trained and encouraged to focus on p-values and statistical significance in every aspect of testing. In this talk, Richard is going to challenge your preconceptions, show how scientific accuracy isn't necessarily the same as commercial success, and demonstrate strategies that are better than waiting for your variati...


Success Beyond Links: How to Make Your Content More Valuable

The line between advertising and marketing has become increasingly blurred, and branded content is everyone's business. Content for link building has long been a staple of search strategies, but how does it fit into the bigger picture of marketing in 2017? Vicke has been researching ways in which content can play a more direct r...


You, Google and Links: It’s Complicated

Links used to rule the world of signals Google looked at. In recent years, the relationship Google has with that signal has become more complex and conflicted. With access to the data on nearly eight billion links and the biggest disavow database outside of Google itself, Paul will take us through the arguments for and against l...


Let’s Get Real

One rule: no tweeting whilst you hear all of our speakers give away one awesome tip. The only way to see what’s shared is to be there.