Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Rory Truesdale videos

1 video

Using the SERPs to Know Your Audience

It’s easy to get swept away by monthly search volume and to forget that behind every search there is a person with a specific motivation and set of needs to fulfil. This talk will look at how you can use Google’s algorithmic rewriting of the SERPs to help you identify those motivations so you can effectively optimise for intent ...