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Rob Bucci videos

2 videos

Snooping Into Google's Insights on Searcher Intent

Google is telling us what our customers are looking for; they've spent billions doing the research. All we have to do is pay attention. In this session, Rob will provide a guide for how you can take cues from Google, and create better strategies for gaining the attention of your customers at each stage of the purchase funnel.


Taking the Top Spot: How to Earn More Featured Snippets

Featured snippets (also known as answer boxes) are steadily appearing in the first organic SERP spot, providing big opportunities for SEOs able to snag them. Armed with the latest data and analysis, Rob Bucci will take you on a deep dive into the constantly evolving featured snippet and show you how to earn more for your site. A...