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Rick Backus videos

2 videos

From Content to Clients

With B2B inbound marketing at the core of its growth, CPC Strategy was able to go from a small, 4-person team to a thriving multi-million dollar agency. Rick will break down how their content marketing strategy enabled the company to penetrate and succeed in a larger, more competitive market. You'll learn how to use inbound mark...

The Changing World of Google Search Results

Co-founder of CPC Strategy, Rick is our e-commerce expert for the conference. Having worked on 100s of comparison shopping campaigns for online retailers, Rick is sharing his tips on how to integrate Google Shopping into your e-commerce (and overall marketing) strategy.