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Getting Actions from Competitor Research

Jane Copland
Competitor Analysis Link Building
LinkLove London 2011
Getting actions from competitor research - Jane Copland

There has been plenty written about clever ways to see what your competitors are doing to build links. Jane shows how you should build an actual plan based on what you see from your competitor research.

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Related DistilledU modules

DistilledU is our online training platform for search marketing.

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Link Analysis
Time required: 3h 40m

Being able to break down what makes a link valuable is essential to creating an effective link building plan. This module teaches the components that make a valuable link, helping you to optimize your best links and avoid wasting time with risky, low value link building strategies.

View module
Competitor Research
Time required: 3h 45m

Competitor research uses data and insights from the other companies in your market to find opportunities and build a marketing strategy. This module teaches you how to conduct the research and build the resulting strategy.