Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Purna Virji videos

3 videos

New Ways for SEO and PPC to Work Together

We’ve heard it said many a time that SEO and PPC are better together, but what actions really matter and how should we prioritize our efforts? In this actionable, research-based session, Purna Virji will walk you through strategies and tactics you can apply today to drive revenue and customer satisfaction rates. The best part? T...


Go East, Innovators: Strategies From Asia

When it comes to tech innovation, we’re not in Silicon Valley anymore, Toto. Driven by demographics, domestic trends, and government-supported talent, Asian markets are generating so many successful cutting-edge innovations that the West can only look on in awe. Or can it? In this session, Purna will explore why Asia Pacific is ...


Conversions in a Landing Pageless World

How will customers transact in a landing pageless world? The reality is, our digital purchase behaviors have been changing rapidly in small but growing segments such as Amazon image search or ordering pizza from Dominos via your Xbox. We’re reaching a point where the landing page - and sometimes even keywords - are not necessary...