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Paul Madden videos

3 videos

You, Google and Links: It’s Complicated

Links used to rule the world of signals Google looked at. In recent years, the relationship Google has with that signal has become more complex and conflicted. With access to the data on nearly eight billion links and the biggest disavow database outside of Google itself, Paul will take us through the arguments for and against l...


Goodbye Spam, Hello Data!

Paul takes us on a journey through the last few years of SEO and links. You will learn what changed and how Google has manipulated the way we view their most important signal. Through his own progression from a creator of easy links through to the realisation of the need to change, the battle to gather and analyse the huge data ...


Build an Outsourced & Automated Infrastructure

Building an Outsourced & Automated Infrastructure from Scratch Paul needs little introduction. He has a long history of designing, then removing himself from systems that continue to provide value for him and his clients long after he has left them. He shares how he deconstructs processes and turns them into scalable and repeata...