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Paid Search videos

10 videos

Beyond the Reach of Keyword Targeting

The Paid Media landscape has evolved significantly in the past five years; we have moved away from pure keyword targeting, are more focused on audience development, and above all, paid ads are now taking up more real estate within the SERP and social media platforms. Throughout her talk, Samantha will take you on a deep dive int...


Stop Guessing: 5 Things You Should be Testing Now

The best way to set up wildly successful, future-proof marketing is to be testing all the time. We analyzed brand new Brainlabs clients and found the average time since search ad copy had been updated was 186 days. 186 days? What were they doing? Praying to the gods of machine learning and hoping their ads would improve on their...


Using Paid Social and Adwords to Drive Rankings and Shares

Wil and his team spent four weeks promoting one asset using nothing but Twitter, LinkedIn, Facebook and AdWords. They were able to get rankings without links, outreach, or any other type of promotion. Hear what Wil learnt from his successes and failures, and walk away with a new perspective on paying to promote your content to a...


The Top 10 Facebook & Twitter Advertising Hacks of All Time

Learn unusual tips, strategies and processes for getting 10-1000x more value from paid campaigns on Facebook and Twitter, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales - using tiny budgets of $50 per campaign. You'll gain critical insights into how t...


Using Paid Social and Adwords to Drive Rankings and Shares

Wil and his team spent four weeks promoting one asset using nothing but Twitter, LinkedIn, Facebook and AdWords. They were able to get rankings without links, outreach, or any other type of promotion. Hear what Wil learnt from his successes and failures, and walk away with a new perspective on paying to promote your content to a...


The Top 10 Facebook & Twitter Advertising Hacks of All Time

Learn unusual tips, strategies and processes for getting 10-1000x more value from paid campaigns on Facebook and Twitter, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales - using tiny budgets of $50 per campaign. You'll gain critical insights into how t...


PPC and SEO: Better Together

It's been a long time since PPC and SEO were friends. Every year they seem to drift further and further apart. Now things are so bad that they barely talk, and when they do they bicker over attribution. Daniel is here to see if we can all just get along, and he’ll be bringing with him a shedload of data and even some fun machine...


Mad Science of PPC Marketing for Inbound Marketers

Content marketing is a bit like gravity. It just needs a little push to get things started (or to make it go faster). This data oriented session will cover unusual strategies on how to get way more from your inbound marketing using payperclick advertising! We'll cover unusual white hat strategies for link building, converting b...


Your Brand in 95 Characters

Start writing ads that stand out after attending this session with Dana. Learn how to find your brand voice and use it to turn your fickle paid audience into customers. You'll also learn the ins and outs of campaign extensions, mobile versus desktop ads, and how to figure out your best performing positions. Walk away a stronger ...


The Changing World of Google Search Results

Co-founder of CPC Strategy, Rick is our e-commerce expert for the conference. Having worked on 100s of comparison shopping campaigns for online retailers, Rick is sharing his tips on how to integrate Google Shopping into your e-commerce (and overall marketing) strategy.