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Outreach videos

17 videos

Content Distribution: How To Give Your Content More Life

Ross will be discussing the search trends forcing marketers to think differently about their content strategy and efforts. Combining strategic advice with actionable takeaways, Ross will highlight why it's no longer enough to just have 'great' content and the important role that distribution plays in the mix.

Filter Bubbles, PR, and Your Brand

Filter bubbles have changed the way the publishing industry operates. By understanding this we can create content and outreach plans that support the media in giving readers what they want. Lexi will give a highly actionable talk showing examples of both successes and failures alongside providing swipe files to kick start your c...

Content Marketing: How to Work Less and Win More

Kirsty will discuss how to get more bang for your buck and more success from your current content marketing efforts, by giving plenty of real-life examples of how to get hero results from even hygiene content.

D.R.E.A.M: Distribution Rules Everything Around Me

In his action-packed talk, Ross will discuss the important role that content distribution plays in the information age, and how you can use this knowledge to ensure your content spreads effectively. He’ll also break down why it's no longer enough to just have 'great' content.

The Secrets of Storytelling

Storytelling” is hot. It’s useful and fun. Yet most marketers fail to make the most out of it. Storytelling is more than just talking about your businesses. It is content marketing combined with psychology. Bas van den Beld will take you on a surprising trip through storytelling land. With great examples of stories combined with...

The Mindset of Successful Outreach

Creative campaigns can do wonders for SEO, but even the best creative campaign won’t go anywhere without a push. Outreach of creative campaigns is a big part of what makes a campaign successful. Lisa will be sharing the secret of successful outreach; mindset. Inspiring the right mindset is what will push your campaigns and help ...

Make Your Marketing Memorable With Visual Storytelling

Attention is the new commodity. Visual Storytelling is the new currency. Did you know that the human brain processes visuals 60,000x faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Based on Jessica's book “The Power of Visual Storytelling,” this talk shows you how to use visu...

Data-Driven Content Marketing and Outreach

It's not enough just to hit ‘send’. How do you optimize your content marketing process to be more effective through data? In this session, Ross Hudgens opens the kimono to reveal some recent data-driven studies his team has undergone to improve its internal content marketing process. Topics include attributes of the most success...

Beyond Manual Outreach

Developing a content strategy is only half the battle — you also need to devise a plan for distributing your content to ensure it’s seen. Adria will talk you through the different distribution channels and the types of content and target demographics that are best for each. You'll walk away with a better understanding of how to ...

Rob Toledo - The Hunter/Gatherer

Influencers are likely to be the first to find and discover the next big thing on the web. This makes pitching your content or brand to a journalist or blogger almost immediately lose some of its appeal. Rob will talk about the ways in which you can get your brand and content in front of these influencers without traditional ema...

Advanced Content Promotion and Outreach

Outreach can feel like digging a swimming pool with a spoon – but it doesn’t need to be that way. BuzzStream CEO Paul May reveals how to use advanced outreach strategies and best practices to earn the links, media mentions, and social shares that drive content marketing ROI. You’ll learn about the people, processes, and technolo...

Characteristics of Successful Outreach

The driving force in building Distilled’s Outreach team, Rob Ousbey identifies what characterises a successful outreach campaign. Covering everything from the activity undertaken, assets, costs and the metrics Distilled use to measure success, this session includes a wealth of actionable tips and takeaways to help you improve ...

Quantifying Outreach

Mike told us all about how to make outreach more effective and shared with us the results of the analysis he’s done on 300,000 outreach emails. Click on the video for a preview

Gamification: Getting Everyone Else to do your Work for you

How you structure your website, how you design your outreach and content strategies, how you build a community; all these things are greatly impacted by how incentivised your users are to help you out. Richard will be sharing real campaign experience of adding game theory and behavioural economics into SEO campaigns and explaini...

Outreach: is It All About Hustle?

Rob is going to share the lessons he has learnt from hiring, managing and training link builders since opening the first Distilled US office at the beginning of 2010. With recent experience managing the process end to end, some great results and an internal focus at Distilled on improving our processes in this area, Rob is perfe...

Myths and Case Studies of Outreach Success

Outreach is one of the topics that people find hardest to get their head around and make work consistently. Chris brings some fresh perspectives to this one, looking into content that works, outreach for traffic, branding and links.

Myths and Case Studies of Outreach Success

Outreach is one of the topics that people find hardest to get their head around and make work consistently. Paddy brings some fresh perspectives to this one, looking into content that works, outreach for traffic, branding and links.