Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Mobile videos

18 videos

The New Mobile

How has mobile marketing changed in the past year and how should your business react to best prepare for 2017 and beyond? Emily will discuss the what future holds for mobile optimization and how to rise above the rest of the pack in a mobile-first world.


Conversions in a Landing Pageless World

How will customers transact in a landing pageless world? The reality is, our digital purchase behaviors have been changing rapidly in small but growing segments such as Amazon image search or ordering pizza from Dominos via your Xbox. We’re reaching a point where the landing page - and sometimes even keywords - are not necessary...


WhatsAppening with Chat App Marketing Now

Chat apps have grown to have more monthly active users than traditional social networks, but how do you leverage that reach for your brand? Diving into the world of messaging apps and their chatbots, Jes will discuss case studies of successful strategies; highlight tactics and practical tips for optimal user engagement; and look...


The Changing Landscape of Mobile Search

Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This sess...


WhatsAppening With Messenger App Marketing

Chat apps have grown to have more monthly active users than traditional social networks, but how do your leverage that reach for you brand? Diving into the world of WhatsApp, Facebook Messenger, Viber and other chat apps, we set the stage with a quick overview of what makes each of these networks special. Then we’ll go deeper to...


The Emerging Future of Search

Will is going to discuss the ways that Distilled believes search is fundamentally changing, including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data-driven search.


Mobile Jedi Mind Tricks: Master the Multi-Screen Universe

May the mobile force be with you! There have been some big changes in mobile SEO, and the tactics that helped you yesterday may be as useless as a Stormtrooper’s blaster tomorrow. Instead, tap into the secret and subversive force of mobile marketing. From app indexing to mobile-friendliness, to predictive search and AMP, this se...


New Paradigms: Five Fundamental Changes in Search

Search is undergoing dramatic changes taking it away from the paradigm of keywords and the focus on websites, towards conversational search and app indexes. Tom will examine the trends and discuss five new paradigms he believes are fundamentally changing the way search works: compound queries, implicit search signals, user signa...


Practical Advice for the Future of Search

Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for ...


Practical Advice for the Future of Search

Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for ...


New Paradigms: Five Fundamental Changes in Search

Search is undergoing dramatic changes taking it away from the paradigm of keywords and the focus on websites, towards conversational search and app indexes. Tom will examine the trends and discuss five new paradigms he believes are fundamentally changing the way search works: compound queries, implicit search signals, user signa...


Mobile-First SEO & How to Prepare for the Next Mobilegeddon

On April 21st, Google launched the mobile-friendly algorithm update and it set a new precedent in the SEO community. Google has switched to a mobile-first paradigm that includes apps as SEO assets. This session will provide attendees with a detailed understanding of what happened in the mobile-friendly update (aka: Mobilegeddon)...


Mobile Search: You Need to be More than Mobile Friendly

The future of search marketing involves mobile, and it will not be limited to optimizing HTML webpages, creating = responsive designs, and optimizing UX. Mobile SEO is a world where apps, knowledge graph, and conversational search are front and center. Justin will deliver a detailed look at mobile search beyond building a mobile...


What Mobile Web 2.0 Will Look Like

I know some things about your online business. Mobile web traffic is probably one of your fastest growing segments. Your mobile conversion rate is probably much lower than your desktop conversion rate. This is an opportunity. The mobile web today is like the original Web circa 1995 – today we look back at Web 1.0 and giggle. Our...


The Threat of Mobile

Our focus on responsive websites and our fascination with app store rankings may be blinding us to the real threats and opportunities of the mobile revolution. In particular, as Google continues to ratchet up its mobile first approach to design and Facebook looks more and more like a mobile channel, what should we be changing in...


So, You Have A Mobile Friendly Website

Global mobile web usage has been increasing exponentially, and we all know by now that we need a mobile strategy. But building a mobile-friendly website is just the first step. What happens next? This presentation will walk you through some of the 'next steps' for building a comprehensive mobile strategy. We'll look at recent tr...


Conversion Optimization for Mobile

Mobile commerce is exploding. As smartphones and tablets become more common – and network speeds increase rapidly – more users are switching to their mobile. Within two years, 1 in 4 sales are expected to come from a mobile device. But most companies aren’t ready for this. They think it’s enough to have a mobile site but haven’t...


How to Win at Mobile SEO

MobileMoxie CEO and Founder Cindy Krum has quite literally written the book when it comes to mobile marketing, and this session is packed with tips. She covers what’s changed in the past 6 months in terms of mobile SEO and shares insights using case studies from companies who’ve taken different approaches to mobile strategy.