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Mike King videos

3 videos

Machine Doing

Machine learning is a concept that has is turning science fiction into real technology today. However, the applications of this technology seem daunting to marketers. In this talk, Mike King shares how marketers can take advantage of machine learning using ready made tools and tactics without knowing how to code.


Developer Thinking for SEOs

Despite the huge shift to content marketing in recent years, the technical end of SEO has gotten increasingly complex and our tools are not keeping pace. As SEOs, we must develop strong working knowledge of the optimal usage of technology to get implementations accomplished. In this talk, Mike will walk through case studies, the...


Reinclusion Afterlife

Post iAcquire’s de-indexation Mike King speaks candidly about the road to reinclusion via a comprehensive content and marketing strategy. He shares his experiences, revealing the actual cost of the tactics they employed and the results they achieved.