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Michael King videos

3 videos

Automation Demystified

Marketing Automation is a set of technologies that has largely been ignored by search marketers due to its complexity. In this talk, Mike will bring automation back down to earth to show you ways to merge audience research, content marketing and search to find quick automation wins and prepare yourself for more complex use cases.


Quantifying Outreach

Mike told us all about how to make outreach more effective and shared with us the results of the analysis he’s done on 300,000 outreach emails. Click on the video for a preview


Targeting Humans

The ballooning volume of social data increasingly tells us what people are talking about and gives us tools to know more about who those people are. Mike has been researching keyword level persona data, real-time keyword volumes and how to tie this all together into successful content and link building strategies. Thankfully, he...