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Mark Johnstone videos

3 videos

Ideas with Legs

So you’ve had a brainstorm, and you think you’ve struck gold. But what next? The hard graft of content creation has only just begun. Ideas can be tricky. You need to recognize the good from the bad, and guide them along the path of production. Learn to escape ‘death by a thousand edits’, and emerge victorious with compelling con...


Lessons Learned from the Creative Industry

While many believe the future is digital, they often dismiss the big ad agencies. Why not learn from those who have been doing this for years? Mark will talk us through what he has learned from others, his own experiences in Creative over the last few years, and how these lessons can help us in our own work.


Beyond Linkbait

We’ve been talking about content strategy in SEO for quite a while now. But content evangelism aside, how do we actually make this actionable? Distilled’s Mark Johnstone talks us through how to make the leap from one-off linkbait to a coherent content strategy.