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Local videos

11 videos

Local SEO: Search Experience Optimization for RankBrain

Ranking well is just the beginning of successfully marketing businesses via local search. You then need to attract and engage prospects in order to turn them into customers and to satisfy RankBrain's influence on the algorithms. Mary will show you tactics that will help you to improve your local search experience optimization to...


X Marks the Spot: A Treasure Map for Local Search Success

Finding a local business online is no longer as easy as following a simple map to the big X; local search is changing at an incredible pace, and the ranking factors are becoming more and more complicated. In this session, Greg will explain how local search has changed in the last year, then walk through the most important curren...


Shiny Objects may be Closer than They Appear

With so much innovation happening in local search (new algorithms, new interfaces, new products, and new platforms) it's easy to get distracted by shiny object syndrome, and hard to wrap your mind around what all the change adds up to. What signals is Google still using, post-Pigeon? How should I be using Facebook? Do I even bot...


Bulletproofing Your Local Search Presence

Google has shaken its local search results more in 2014 than any year since the 10pack was first introduced not just algorithmically, but visually. In a takeaway packed presentation, Moz’s Local expert David will take you through what you need to prepare for on this side of the pond based on the US rollout of the “Pigeon” update...


Taking Down Your Local Competition

How many times in local search have you asked yourself "How the heck is that business ranking above ours?" Dana will review a local competitive analysis and explain how to turn that analysis into a plan – including how to pick the right areas to focus on and avoid getting into a war you won't win.


How to Prioritize Your Local Search Work

Local search can add a mountain of additional tasks on top of your existing workload. How do you fit in these extra tasks when you’re already overwhelmed with everything else on your to do list? Darren will walk you through his detailed Local Ranking Blueprint, and show you which local search tasks are the most important, how lo...


Making Your Mark Online

We've all seen the changing local search ranking factors and seen the procession of changes Google has made on the journey from maps to places to local. When you look at the whole landscape, however, the effective tactics for small and local businesses have changed. Will is going to highlight specific, actionable approaches that...


Audit and Fix Citations for Local Search Gain

Darren explains how having a clear, easy to follow process for finding and fixing inaccurate citations can have a huge impact on your local search results. Transform this potentially overwhelming and tedious task into something a whole lot more manageable with Darren’s step-by-step process.


The Anatomy of Local Search Results: Th...

Mike explores the different types of local search results and where Google gets the data. Post Venice, Google has been triggering more local results based on organic rank. Mike will explore this concept in depth and use it to demonstrate techniques for competitive analysis and suggest tactics depending on the results.


The Need to Know of Local SEO

David Mihm is perhaps the best known Local SEO practitioner in our industry, so we were stoked to have him join us. His annual Local Search Ranking Factors study is the canonical resource on the subject. He covers all the latest in Local including recent algorithmic changes, Google+ Local, data correction techniques, analytics t...


Winning at Local SEO with Boatloads of Data

David has access to more local SEO data than we’ve ever seen. By digging into the details of both regional and national campaigns for companies of all sizes, he is going to show us what really works and what really doesn’t in the tricky world of local search.