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LinkLove London 2012 videos

18 videos

Content Strategy vs. Link Building (London)

We've all spent hours trying desperately to get links, jealous of those "fun industries". Well, no more. Content can earn links in any niche - it just needs to be the right content, targeted right, and promoted in the right way. Rand talks through a process for doing just that - and winning the link battle through content that...


Quantifying Outreach

Mike told us all about how to make outreach more effective and shared with us the results of the analysis he’s done on 300,000 outreach emails. Click on the video for a preview


Which Social Sharers Actually Get Links

We love science at Distilled - Branko brought science. He educated us on the ways he applies scientific techniques to his work and showed us his methodology for determining what kinds of social sharing actually bring links. Armed with this knowledge, you’ll be able to make content and promotion plans based on data rather than ...


Getting Golden Links

No link is impossible. Jane has built links from the hardest link targets on the web. Want to identify and nail the hardest golden links? Jane showed us how. Click on the video for a preview


Building Targets, Relationships & Links

Wil was on a mission to provide you with the most actionable advice, not to be satisfied unless more delegates implement more of his ideas than any other speaker. There are some blinders in there! Click on the video for a preview


Putting the Love back into Links

Tom talked about Google's relationship with links, and how it has changed over the last decade. Over that time Google have been forced to scrutinise every link more and more to determine whether its trust-worthy and weight it accordingly. Tom highlighted how important, beyond the other algorithm changes and ranking signals they...


Tips, Tricks & Secrets from the Trenches

As Martin sees it, SEOs have two major problems: Fighting alone (getting stuff done is tough) and whether to do what others do or go against the flow. Martin told us his secret tips and tricks, including how to get your competitors to build links for you. Click on the video for a preview


How to Measure and Report on Link Building

Having been a consultant and worked in-house, Justin is perfectly placed to share the differences as well as the tips and tricks that each side should learn from the other. Now that he is the client, he has weighed in on how to measure and report on link building efforts effectively. Click on the video for a preview


Link Building by Imitation

You don't always have to reinvent the wheel. In fact Ross argued that you should normally be standing on the shoulders of giants. By understanding what has worked (and how!) in your industry, then recreating it, you can get to #1. Innovate on top of what others are doing and scale it better. Click on the video for a preview


Building a Link Development Calendar

Businesses' calendars vary through the year based on their market, their own stage of growth and the flow of news. Rhea shows us how, with careful planning, you can use this to your advantage. Without the planning, you'll never achieve the results you want at your most critical times of year. Click on the video for a preview


Best in Show: Tools for Building Links

Link building tools are improving and proliferating rapidly. John showed us the state of the art, across all budgets from free to enterprise, and then he showed us how to recreate the benefits of the enterprise tools on a budget. Click on the video for a preview


How to Build Links to Product Pages

Adam told us how ‘Search as channel is flattening out’ and that we should instead be focussing on user metrics as well as reclamation of the internal link graph. Click on the video for a preview


Content strategy vs. link building (Boston)

We've all spent hours trying desperately to get links, jealous of those "fun industries". Well, no more. Content can earn links in any niche - it just needs to be the right content, targeted right, and promoted in the right way. Rand talks through a process for doing just that - and winning the link battle through content tha...


Mediocre to Good

Will and Tom gave a pair of presentations split between London and Boston. They presented their "methodology for fame" - the recipes and checklists they believe propel businesses from mediocre to good and good to great online. Click on the video for a preview


Mediocre to Great

Will and Tom gave a pair of presentations split between London and Boston. They presented their "methodology for fame" - the recipes and checklists they believe propel businesses from mediocre to good and good to great online. Click on the video for a preview


Going Viral on Pinterest

The viral master at 97th Floor, Colby is the author of Pinteresting Secrets. He showed us how you can get thousands, if not hundreds of thousands, of visits to your site using Pinterest. Click on the video for a preview


Give it Up

All of our speakers give up one awesome tip. Click on the video for a preview


Give it Up

All of our speakers give up one awesome tip. Click on the video for a preview