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LinkLove London 2011 videos

11 videos

Pitfalls, Mistakes and Traps for the Unwary

Wil has made mistakes. Luckily he’s man enough to tell us about them and help us avoid making the same ones. He also calls out some of us (in a friendly way) with “link building mistakes made by advanced SEOs". He looks at why too much strategy = no actual links. Too little strategy = poor results. How do you find the right ba...


Getting Actions from Competitor Research

There has been plenty written about clever ways to see what your competitors are doing to build links. Jane shows how you should build an actual plan based on what you see from your competitor research.


Where to Get the Old "Linkbait on Digg" Effect

You remember when Digg could take your server down? Before Digg it was Slashdot. What works now? How should you go about getting links to your linkbait these days? Russ and his company are at the forefront of understanding this.


How to Structure a Major Link Building Project

Tom reveals his strategy for getting SEOmoz the links that they need. Thanks to SEOmoz and their transparency you will get the rare chance to see the inner workings of a running link building campaign.


Myths and Case Studies of Outreach Success

Outreach is one of the topics that people find hardest to get their head around and make work consistently. Paddy brings some fresh perspectives to this one, looking into content that works, outreach for traffic, branding and links.


Myths and Case Studies of Outreach Success

Outreach is one of the topics that people find hardest to get their head around and make work consistently. Chris brings some fresh perspectives to this one, looking into content that works, outreach for traffic, branding and links.


The Future of Link Building

We are increasingly seeing that off-site signals other than traditional followed links are critically important parts of any link building campaign. Rand looks at the impact some of these new signals have on ranking as well as analysing some other recent trends to look into the future of link building.


Lessons from the Dark Side

Martin shares some of the tactics he knows work, that he'd normally only talk about over a beer. You’d never use these on a client or brand site, but you need to understand why they work and learn to apply some of the principles and automation to your day job.


Lessons From the Dark Side

Kris shares some tactics you should never use in the real world, but that expose some of the ways the search engines work. As he says in the intro, none of the speakers endorse these tactics! Link Love 2011 Bundle: This video is available to purchase as part of the Link Love 2011 bundle. Please click on the Buy Now button bel...


Scaling White Hat Link Building

White hat link building tactics tend to be labour-intensive. If you really want to compete with white hat tactics, you need to think hard about how you can scale without access to all the automation and time-saving tricks of your greyer competitors. Will goes into the details.


Expert Q&A and Tips

Each speaker gives up their top tip and answer your toughest questions.