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Turn Your CEO into a Link Building Machine

Your company's executive team has a unique, rare kind of power to help messages spread and reach the right people. But often, they're disconnected from the day to day challenges of marketing, despite having a huge stake and interest in its success. Never fear - Rand's tackling this issue head-on with a presentation that shows how to turn a few minutes of your CEO's time into a wealth of links, shares, introductions, and even content you can use to upgrade your inbound marketing efforts. From earning buy-in with the right kinds of metrics, to the psychologies that will earn the actions you need, these 30 minutes can make even the pointiest-haired bosses into marketing machines.

Related DistilledU modules

DistilledU is our online training platform for search marketing.

Link Analysis
Time required: 3h 40m

Being able to break down what makes a link valuable is essential to creating an effective link building plan. This module teaches the components that make a valuable link, helping you to optimize your best links and avoid wasting time with risky, low value link building strategies.

Linkbait That Gets Links
Time required: 4h 30m

Building links can be a big part of your job as an SEO because it plays such a big part in the algorithms used by search engines to determine the order of their results. Therefore it is worth investing time in learning how to build links properly and by properly, we mean build the links that will stand the test of time.