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Link Building by Imitation

You don't always have to reinvent the wheel. In fact Ross argued that you should normally be standing on the shoulders of giants. By understanding what has worked (and how!) in your industry, then recreating it, you can get to #1. Innovate on top of what others are doing and scale it better.

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Related DistilledU modules

DistilledU is our online training platform for search marketing.

Link Analysis
Time required: 3h 40m

Being able to break down what makes a link valuable is essential to creating an effective link building plan. This module teaches the components that make a valuable link, helping you to optimize your best links and avoid wasting time with risky, low value link building strategies.

Competitor Research
Time required: 3h 45m

Competitor research uses data and insights from the other companies in your market to find opportunities and build a marketing strategy. This module teaches you how to conduct the research and build the resulting strategy.