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Content strategy vs. link building (Boston)

Rand Fishkin
Content & Creative Strategy Link Building
LinkLove London 2012

We've all spent hours trying desperately to get links, jealous of those "fun industries". Well, no more. Content can earn links in any niche - it just needs to be the right content, targeted right, and promoted in the right way. Rand talks through a process for doing just that - and winning the link battle through content that scales, engages and outearns link "building" efforts every time.

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