Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Link Building videos

64 videos

You, Google and Links: It’s Complicated

Links used to rule the world of signals Google looked at. In recent years, the relationship Google has with that signal has become more complex and conflicted. With access to the data on nearly eight billion links and the biggest disavow database outside of Google itself, Paul will take us through the arguments for and against l...


Does Google Still Need Links?

Google now has a whole host of signals to choose from, and while links still seem to correlate with rankings, the relationship is more complex than ever. In this presentation, Tom will explore whether and when links still count, what might replace them, and how SEOs should build site equity in 2017 and beyond.


Low(er) Risk Link Building Tactics for 2017 and Beyond

Whilst links should still be something we try to earn in 2017, we should begin to think of them as an added bonus, rather than a primary objective. Kirsty will share tactics of how to secure links without huge time and resource investment, to minimize the risk and diversify the positive impact of link building in a content world.


Running Promotional Campaigns

Competitions and giveaways can be powerful campaign tools in their own right, but are often overlooked as an added extra, and packaged into a general campaign or media buy. This presentation will cover areas like planning, delivery, marketing, prizes and compliance with examples of where marketers can make strategic gains and re...


How To Win Fans And Influence Users

Content marketing is not a new term, however most businesses still fail to grasp the concept effectively. In this session Chris Bennett is going to show you how to get internal buy in for long term BIG content strategies. How to get your clients to approve budget to swing for the fences and how to carry out successful campaigns ...


36 Tips For Baiting Brand Signals

Stacey shares the tips, tricks and tools she and her team are using to create link and social share baiting content and to get it in front of the right audiences. Whether you’re working on a shoestring budget or you’ve got the luxury of a bit more financial freedom, these tips and tools will help you to create compelling content...


Google Approved Paid Links?

Did you think paid links were a no-no? This isn’t the case at all. Last month, Wil gave $10k to the SEER team so they could test paid content. In this session, he reveals some of the channels he used such as Taboola, Twitter, Outbrain, niche networks for gamers, etc. He will also share exactly what he learned, the impact it had,...


The New Rules of Big Content Promotion

With focus switching from quantity to quality in the digital environment, Simon will be sharing a tried and tested process to maximize the impact from any investment in 'big' content. To leverage positive ROI from such a project it is critical to make a success of the distribution or promotional part of the campaign and the pres...


Actionable Content Marketing Tactics

In this session, Ross Hudgens gives you several actionable ways to drive more relevant traffic to your website - through links, social media, email, and more. Ross promises that every viewer will take away something to implement or take action on.


Leveraging Video for Link Building

Taking a deep dive into link building with video, Distilled's Phil Nottingham runs through the tactical wins that video content can bring to your link building strategy and efforts to get famous.


How we get Unstuck!

How to break through creative lulls in your link building, content development and outreach. Wil covers an idea generating process he is playing with at SEER for creating assets that build links, get organizational buy-in and get your clients excited. He also talks about when good ideas go to crap, how to resuscitate them and ke...


Let's Get Real

All of our speakers give-up one awesome, exclusive tip.


Q&A with The Speakers

Q&A with the speakers from the morning and afternoon sessions.


The Future of Link Building

On the final session at the final ever LinkLove, Will takes us on a journey into the future to discuss what has changed, what is changing and what link building is going to look like in the coming years.


Out of 5 million Infographics...

Claire is going to take us on a journey of discovery... We'll look at what an infographic really is and why people hate them. How to create the perfect sharable infographic. How to create the worst infographic on earth. How to make sure you give your infographic the best start in life imaginable. How to get the big links while n...


Small Business SEO for £350 per month

As an expert on small business SEO, Ade is going to be guiding us through exactly how to deliver good SEO on a tight budget. He'll be covering everything you need to know for small businesses from on-page to outreach with an abundance of tools, tips and takeaways to assist you on your own sites.


Turn Your CEO into a Link Building Machine

Your company's executive team has a unique, rare kind of power to help messages spread and reach the right people. But often, they're disconnected from the day to day challenges of marketing, despite having a huge stake and interest in its success. Never fear - Rand's tackling this issue head-on with a presentation that shows ho...


How to Build Actionable Link Data Reports.

How many times have you waited for a CSV download from your favourite SEO tool? How much time do you waste waiting for it to arrive? The answer is too much - and while some marketers are already learning development and code skills, there's already an easy way for us all to access these "once limited to developers only" APIs. In...


Enterprise Link Spam Analysis

Recovery from a manual link penalty requires manual review of links. Lots of links. In this session, Ian Lurie will walk through an automated solution he built and how you can build something similar. He'll also share insights about Google's detection of suspicious versus legitimate links from a review of over 400,000 links acro...


23,787 Ways to Build Links in 30 Minutes

In this quick-fire session, Distilled's Hannah Smith will share a plethora of actionable link building ideas. In just half an hour, you'll have the know-how to build a metric ass ton of new links the moment you finish watching the video.


How do I Get Them to Link?

As one of the foremost experts in producing link bait which attracts, persuades and influences, Lyndon will talk through how he draws on the principles of psychology to create content designed to attract links. Discover the real reason why people link and how to go about building a linkalicious, content building machine.


Post Conversion Link Building Tips

You have done the hard work, you have succeeded in getting people to submit a lead form or buy something from your site, but now is not the time to congratulate yourself, its a time to start link building in full force. Buying something or submitting a lead form is a big trust step, once someone has gone through that step, it's ...


Practices of Efficiency, Scale and Value

Some great ideas are never known. Some great ideas last lifetimes. Link exchanges were dead, then guest posts were dead. Now, infographics are dying. Something is always going and something new is always coming. Learn the principles of utilizing efficiency, scale and value for SEO, link building and content strategies to last ...


Build an Outsourced & Automated Infrastructure

Building an Outsourced & Automated Infrastructure from Scratch Paul needs little introduction. He has a long history of designing, then removing himself from systems that continue to provide value for him and his clients long after he has left them. He shares how he deconstructs processes and turns them into scalable and repeata...


Beyond Linkbait

We’ve been talking about content strategy in SEO for quite a while now. But content evangelism aside, how do we actually make this actionable? Distilled’s Mark Johnstone talks us through how to make the leap from one-off linkbait to a coherent content strategy.


The Life of An In-House SEO

Justin previously worked for Distilled before moving in-house for Big Fish Games and brings a fresh perspective on the challenges of client-side and agency-side SEO. He shares his in-house experiences including how to work with in-house PR teams to build links and gain coverage; using content as a customer retention strategy an...


The Unexpected Value of Creating Things

A long-time favourite of the Distilled team is SharkSEO, and this year he joined us in London. When you create things that people find interesting or useful you can often get benefits you didn’t expect, including high value links, opportunities for press and a better known brand. Drawing on his experiences of creating searchga.m...


Leveraging PR to get Big Links

Distilled’s Head of PR, Lexi Mills discussed how to leverage and integrate PR tactics for SEO benefit. Sharing actionable insights and tips to craft and pitch content on both small and big budgets, she concludes by discussing the gamification of news and the exciting opportunities that it presents for SEOs.


How we Build Links at SEOgadget

Sick of hearing about the guest posting, make infographics, beg for links methodology? Richard is too. He shares how to find your target market, how to approach them and ultimately how to acquire links from the right people with the right content, using the right method. His mantra: optimise everything.


Content strategy vs. link building (Boston)

We've all spent hours trying desperately to get links, jealous of those "fun industries". Well, no more. Content can earn links in any niche - it just needs to be the right content, targeted right, and promoted in the right way. Rand talks through a process for doing just that - and winning the link battle through content tha...


How to Build Links to Product Pages

Adam told us how ‘Search as channel is flattening out’ and that we should instead be focussing on user metrics as well as reclamation of the internal link graph. Click on the video for a preview


Best in Show: Tools for Building Links

Link building tools are improving and proliferating rapidly. John showed us the state of the art, across all budgets from free to enterprise, and then he showed us how to recreate the benefits of the enterprise tools on a budget. Click on the video for a preview


Building a Link Development Calendar

Businesses' calendars vary through the year based on their market, their own stage of growth and the flow of news. Rhea shows us how, with careful planning, you can use this to your advantage. Without the planning, you'll never achieve the results you want at your most critical times of year. Click on the video for a preview


Link Building by Imitation

You don't always have to reinvent the wheel. In fact Ross argued that you should normally be standing on the shoulders of giants. By understanding what has worked (and how!) in your industry, then recreating it, you can get to #1. Innovate on top of what others are doing and scale it better. Click on the video for a preview


How to Measure and Report on Link Building

Having been a consultant and worked in-house, Justin is perfectly placed to share the differences as well as the tips and tricks that each side should learn from the other. Now that he is the client, he has weighed in on how to measure and report on link building efforts effectively. Click on the video for a preview


Tips, Tricks & Secrets from the Trenches

As Martin sees it, SEOs have two major problems: Fighting alone (getting stuff done is tough) and whether to do what others do or go against the flow. Martin told us his secret tips and tricks, including how to get your competitors to build links for you. Click on the video for a preview


Putting the Love back into Links

Tom talked about Google's relationship with links, and how it has changed over the last decade. Over that time Google have been forced to scrutinise every link more and more to determine whether its trust-worthy and weight it accordingly. Tom highlighted how important, beyond the other algorithm changes and ranking signals they...


Building Targets, Relationships & Links

Wil was on a mission to provide you with the most actionable advice, not to be satisfied unless more delegates implement more of his ideas than any other speaker. There are some blinders in there! Click on the video for a preview


Getting Golden Links

No link is impossible. Jane has built links from the hardest link targets on the web. Want to identify and nail the hardest golden links? Jane showed us how. Click on the video for a preview


Which Social Sharers Actually Get Links

We love science at Distilled - Branko brought science. He educated us on the ways he applies scientific techniques to his work and showed us his methodology for determining what kinds of social sharing actually bring links. Armed with this knowledge, you’ll be able to make content and promotion plans based on data rather than ...


Content Strategy vs. Link Building (London)

We've all spent hours trying desperately to get links, jealous of those "fun industries". Well, no more. Content can earn links in any niche - it just needs to be the right content, targeted right, and promoted in the right way. Rand talks through a process for doing just that - and winning the link battle through content that...


How Should Brands do SEO

As a global integrated agency, OMD have access to unique cross-campaign data points that expose detail of the big brand advantage in ways never before seen outside the research departments of huge agencies. He will be sharing some of the secrets learnt from campaigns for the likes of Waitrose and McDonalds as well as telling sma...


The Past, Present and Future of Link Bait

Covering past failures, the current state of the art and trends that will shape our link bait activities in the coming months and years, Hannah’s talk will give you an insight into how we think about link bait at Distilled.


The Past, Present and Future of Link Bait

Covering past failures, the current state of the art and trends that will shape our link bait activities in the coming months and years, Hannah’s talk will give you an insight into how we think about link bait at Distilled.


Why I'm a White Hat Now

If you’ve ever seen Bob talk, you know some of the amazing and nefarious ways he has put his creativity to shady use in the past. Finally, though, the beast has been tamed. In his work at Tandler.Doerje.Partner, Bob has finally come to see the ways that white hat creativity have a higher ROI, are more effective and at least as m...


Real World Link Building Case Studies

Do you ever wish you could be a fly on the wall as the best in the industry build links? As he reveals details of what has worked for him and his clients, Patrick will let you watch over his shoulder.


Targeting Humans

The ballooning volume of social data increasingly tells us what people are talking about and gives us tools to know more about who those people are. Mike has been researching keyword level persona data, real-time keyword volumes and how to tie this all together into successful content and link building strategies. Thankfully, he...


Your Content Strategy is Part of Your Link Building Strategy

Are you guilty of treating content strategy like the poor relation to your link building efforts? Wil is passionate about ways that businesses of all sizes can truly shine when they consider them one and the same.


Outreach: is It All About Hustle?

Rob is going to share the lessons he has learnt from hiring, managing and training link builders since opening the first Distilled US office at the beginning of 2010. With recent experience managing the process end to end, some great results and an internal focus at Distilled on improving our processes in this area, Rob is perfe...


Engineering Links

How the geek shall inherit the earth: A large proportion of the web's links go to functionality that people find useful. Dharmesh reveals how to build link-worthiness into core product and how to get the right kind of business benefit from building link worthy apps.


How Not to Fail at Link Bait

Not everything works - learn form it: Through his vast experience Chris offers insight into how you should coordinate research, writing and design. What tools and sources create the most link-worthy content, what link bait fails, and why.


Effective Link Building

Channelling your "creativity" - everyone has evil ideas; how do you use them for awesome? Justin will be offering you all of his tips and tricks to make your link building campaigns more effective, and enlightening us on what really makes a difference.


Expert Q&A and Tips

Each speaker gives up their top tip and answer your toughest questions (NOLA edition).


Expert Q&A and Tips

Each speaker gives up their top tip and answer your toughest questions.


Scaling White Hat Link Building

White hat link building tactics tend to be labour-intensive. If you really want to compete with white hat tactics, you need to think hard about how you can scale without access to all the automation and time-saving tricks of your greyer competitors. Will goes into the details.


Lessons From the Dark Side

Kris shares some tactics you should never use in the real world, but that expose some of the ways the search engines work. As he says in the intro, none of the speakers endorse these tactics! Link Love 2011 Bundle: This video is available to purchase as part of the Link Love 2011 bundle. Please click on the Buy Now button bel...


Lessons from the Dark Side

Martin shares some of the tactics he knows work, that he'd normally only talk about over a beer. You’d never use these on a client or brand site, but you need to understand why they work and learn to apply some of the principles and automation to your day job.


The Future of Link Building

We are increasingly seeing that off-site signals other than traditional followed links are critically important parts of any link building campaign. Rand looks at the impact some of these new signals have on ranking as well as analysing some other recent trends to look into the future of link building.


Myths and Case Studies of Outreach Success

Outreach is one of the topics that people find hardest to get their head around and make work consistently. Chris brings some fresh perspectives to this one, looking into content that works, outreach for traffic, branding and links.


Myths and Case Studies of Outreach Success

Outreach is one of the topics that people find hardest to get their head around and make work consistently. Paddy brings some fresh perspectives to this one, looking into content that works, outreach for traffic, branding and links.


How to Structure a Major Link Building Project

Tom reveals his strategy for getting SEOmoz the links that they need. Thanks to SEOmoz and their transparency you will get the rare chance to see the inner workings of a running link building campaign.


Where to Get the Old "Linkbait on Digg" Effect

You remember when Digg could take your server down? Before Digg it was Slashdot. What works now? How should you go about getting links to your linkbait these days? Russ and his company are at the forefront of understanding this.


Getting Actions from Competitor Research

There has been plenty written about clever ways to see what your competitors are doing to build links. Jane shows how you should build an actual plan based on what you see from your competitor research.


Pitfalls, Mistakes and Traps for the Unwary

Wil has made mistakes. Luckily he’s man enough to tell us about them and help us avoid making the same ones. He also calls out some of us (in a friendly way) with “link building mistakes made by advanced SEOs". He looks at why too much strategy = no actual links. Too little strategy = poor results. How do you find the right ba...