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Lily Ray videos

1 video

The State of E-A-T in 2022

E-A-T (expertise, authority and trust) has been a hot topic in the SEO industry for the past years, although Google has continued to be somewhat cryptic about how exactly it works. Learn about tried & true methods of implementing E-A-T best practices, how to analyze E-A-T and the role E-A-T currently plays in the SERPs.