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Lexi Mills videos

2 videos

Filter Bubbles, PR, and Your Brand

Filter bubbles have changed the way the publishing industry operates. By understanding this we can create content and outreach plans that support the media in giving readers what they want. Lexi will give a highly actionable talk showing examples of both successes and failures alongside providing swipe files to kick start your c...

Leveraging PR to get Big Links

Distilled’s Head of PR, Lexi Mills discussed how to leverage and integrate PR tactics for SEO benefit. Sharing actionable insights and tips to craft and pitch content on both small and big budgets, she concludes by discussing the gamification of news and the exciting opportunities that it presents for SEOs.