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Lauren Vaccarello videos

2 videos

From Search to Digital to Marketing

Search is a great foundation for any marketer. Learn how to use your optimization skills to succeed in a broader marketing organization. This session discusses how to win mindshare and budget within an existing company and how to build a marketing program from the ground up.

Conversion Tracking and Attribution

Conversion Tracking & Online/Offline Attribution- A long time advocate of integrating online and offline marketing efforts to gain a clearer picture of what’s driving ROI, Lauren, Sr. Director of Online Marketing at shares her own methodology to improve attribution and conversion tracking and increase ROI.