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Krista Seiden videos

2 videos

Maximize Your Use of Google Analytics 4!

Maybe you've been running Google Analytics 4, aka GA4, alongside Universal Analytics for a while now. Or maybe you haven't even started. Well, now is the time, because everything is about to change! GA4 is here and it's here to stay. In this session, Krista will walk you through the ins and outs of GA4 and show you some cool new...

Using Analytics to Drive Optimization and Personalization

Getting the most out of your optimization efforts means understanding and using the data you have to drive growth for your business. In this session, Krista walks you through several tips for using analytics data to empower your optimization efforts, and then takes it further by showing you how to up-level your efforts to take a...