Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Keyword Research videos

11 videos

Reverse-Engineering Google's Research

The SERP is the front-end to Google's multibillion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what web searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the r...


Intonation Matters: A New Approach to Search UX

Most of us search to solve a problem as quickly, easily, or thoroughly as possible. Once you decide your job is to help people find solutions to problems, you have to hear from them, not least because keyword research is lacking understanding of a searcher’s emotions. How many people searching for Rolex's today are dreamers vs. ...


Why "Great Content" is Not Enough

We've all visited amazing content on the web, shared it with our networks, bookmarked it, loved it, and used it, only to find that when we search for it in the future... it doesn't rank?! Supposedly, Google exists to reward precisely these types of great works, and yet, many times mediocrity and awfulness outrank the truly remar...


Ranking Factors in a Mobile-First World

With Google rolling out the mobile-first index in 2017, the performance of a website’s mobile version is more relevant than ever. In this session, Marcus will reveal the most important mobile Ranking Factors, with a particular focus on content. Secondly, we will illuminate keyword opportunities with a much larger search volume o...


Does Google Still Need Links?

Google now has a whole host of signals to choose from, and while links still seem to correlate with rankings, the relationship is more complex than ever. In this presentation, Tom will explore whether and when links still count, what might replace them, and how SEOs should build site equity in 2017 and beyond.


Snooping Into Google's Insights on Searcher Intent

Google is telling us what our customers are looking for; they've spent billions doing the research. All we have to do is pay attention. In this session, Rob will provide a guide for how you can take cues from Google, and create better strategies for gaining the attention of your customers at each stage of the purchase funnel.


How to Automate Your Keyword Research

Are you tapping into automation for keyword research? If not, why not? When it comes to SEO, automation is awesome. For starters, it can help free up a lot of time that is normally spent on menial tasks. What’s more, it can also aid deep analysis, and even facilitate innovation. If you are still doing keyword research manually, ...


Customer Experience and its Impact on Search

Of course, search inevitably comes back to the basic elements like keywords, content and links. But how we plan campaigns, create our content, and acquire links is now much more dependent on our customers and those talking about us online. Using real life examples, Casie will explore how the customer experience is impacting sear...


Building Great Digital Marketing Teams

Why do we not treat our job pages like landing pages? Why do Glassdoor reviews tend to be so negative and critical? And what on earth is culture anyway? Rand Fishkin talks us through interview questions, management styles and the culture at Moz to show what it is that makes a strong, engaged and healthy team. This talk will ...


Targeting Humans

The ballooning volume of social data increasingly tells us what people are talking about and gives us tools to know more about who those people are. Mike has been researching keyword level persona data, real-time keyword volumes and how to tie this all together into successful content and link building strategies. Thankfully, he...


Keyword Culture

Whatever else changes, we're still typing words into boxes: Kate reveals what has changed in the world of keywords while you weren't watching, the best sources of data and the latest thinking on targeting keywords, and implementing a keyword strategy.