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Kate Morris videos

3 videos

Lost in Translation: Expanding Internationally

Growing your business on the web internationally is trickier than it seems. Kate takes us through how translation and geo-targeting are different. She reviews the psychology behind geo-targeting and how consumers are different in each country. Get ready to hear examples and get access to a tool that will help you pick a strategy...


Languages and Countries: Growing Internatio...

The Internet is a global community but that doesn't mean launching your business internationally is easy or cheap. Distilled's Kate Morris discusses how search engines deal with international business, walking us through picking the right strategy and executing for the best results. Kate also, looks into HREFLANG implementation ...


Keyword Culture

Whatever else changes, we're still typing words into boxes: Kate reveals what has changed in the world of keywords while you weren't watching, the best sources of data and the latest thinking on targeting keywords, and implementing a keyword strategy.