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Justine Jordan videos

3 videos

The State of Email: Insights from 3,000 Marketers

With the arrival of GDPR and the ease with which consumers can unsubscribe and report spam, it's more important than ever to treat people like people instead of just leads. To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 3,000 marketers worldwide. Justine will cov...


Performance-Driven Design: A Framework for Creating Awesome

Well-designed email drives performance for brands, demanding more clicks and conversions. But many marketers believe that good design requires innate talent, a fancy degree, or technical HTML skills. In fact, anyone can learn performance-driven design concepts that drive strategy and encourage subscribers to take action. In this...


Optimizing the Email Experience

Great design is more than stunning graphics—it's a key strategy to unlocking the success of email. And as one of digital marketing's highest performers, email requires its own unique set of content, marketing, and design considerations. Discover the six stages of the inbox experience and pick up actionable tips to help you creat...