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John Doherty videos

2 videos

Creating Executive Support for Marketing I...

SEO is easy, but getting things done with executives is extremely difficult. In this talk, John shares not only how to get the information you need to make data-driven decisions, but also, how to communicate the potential and necessity of the work and changes to the executive level to procure the budget and backing needed to cre...

Best in Show: Tools for Building Links

Link building tools are improving and proliferating rapidly. John showed us the state of the art, across all budgets from free to enterprise, and then he showed us how to recreate the benefits of the enterprise tools on a budget. Click on the video for a preview