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Jes Scholz videos

4 videos

Looking Beyond Keywords: From Visual Search To New Realities

The world has always been visual, but the web has not. In 2018, this has changed thanks to image recognition, deep learning and comprehensive metadata. Visual marketing is on the rise as can be seen by the growth in visual search, shoppable content and search by camera. With Google, Pinterest, Amazon and other big hitting brands...


The New Era of Visual Marketing

For the first time since television, we are adding a new layer of experience to marketing with immersive 360 images and videos, but the importance of visuals is not only key for social engagement. Image SEO is witnessing a re-emergence due to not only Google, but also Facebook and Amazon, leveraging image recognition in user jou...


WhatsAppening with Chat App Marketing Now

Chat apps have grown to have more monthly active users than traditional social networks, but how do you leverage that reach for your brand? Diving into the world of messaging apps and their chatbots, Jes will discuss case studies of successful strategies; highlight tactics and practical tips for optimal user engagement; and look...


WhatsAppening With Messenger App Marketing

Chat apps have grown to have more monthly active users than traditional social networks, but how do your leverage that reach for you brand? Diving into the world of WhatsApp, Facebook Messenger, Viber and other chat apps, we set the stage with a quick overview of what makes each of these networks special. Then we’ll go deeper to...