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International videos

6 videos

What Happens When Ad Blockers Stop all Analytics Platforms?

Ad blockers are hurting not only advertisers - they block the front-end scripts of many analytics platforms as well. In this presentation, global marketing speaker and The Drum columnist Samuel Scott will explore the reasons for the rise of ad blocking, explain which blockers affect what analytics and martech tools, and recommen...


Go East, Innovators: Strategies From Asia

When it comes to tech innovation, we’re not in Silicon Valley anymore, Toto. Driven by demographics, domestic trends, and government-supported talent, Asian markets are generating so many successful cutting-edge innovations that the West can only look on in awe. Or can it? In this session, Purna will explore why Asia Pacific is ...


From unknown foreigner to local star

Choosing between language vs. country targeting, using ccTLDs vs. sub-folders, handling content duplication issues across different country-targeted websites and fixing search results cannibalization between your different international sites. Aleyda is going to be teaching us all of these things and more in her talk. Forget abo...


Lost in Translation: Expanding Internationally

Growing your business on the web internationally is trickier than it seems. Kate takes us through how translation and geo-targeting are different. She reviews the psychology behind geo-targeting and how consumers are different in each country. Get ready to hear examples and get access to a tool that will help you pick a strategy...


Languages and Countries: Growing Internatio...

The Internet is a global community but that doesn't mean launching your business internationally is easy or cheap. Distilled's Kate Morris discusses how search engines deal with international business, walking us through picking the right strategy and executing for the best results. Kate also, looks into HREFLANG implementation ...


International SEO – One Size doesn’t Fit All

Verve Search CEO and Founder of the famous SEO-Chicks Lisa Myers joined the London lineup. How do you create a truly international targeted SEO strategy? Lisa covers all the crucial areas of international SEO from geo targeting to implementing link development campaigns in other countries. Throughout she shares actual examples ...