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Information Architecture videos

3 videos

How to Tell the Impact of a Change Before You Make it

It is often hard and expensive to make major changes to your website and many businesses demand forecasts, predictions, and business cases to prioritise them. Will is going to present tools and approaches for figuring out whether a change is worthwhile before you make it - including ways of thinking about on-page, content qualit...


Bridging the Gap Between Architecture and UX

Most companies will focus a large portion of their SEO strategy purely on the creation of new content. This works well but it often results in neglecting many wins that can be had with existing content. Matthew will be exploring new ways of thinking on restructuring site architecture, making gains through consolidation (not crea...


Information Architecture 2.0

If it can't be crawled, it can't be found: How can you decentralise IA decisions to cope with rapied publishing and/or UGC? What can smaller sites learn from enterprise? How should you change your decisions as crawling gets ever faster? What should be your top priorities when presented with a brand new site? Marshall explains...