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Information Architecture videos

4 videos

Using Qualitative Data to Make Human-centered Decisions

Sarah will be presenting a variety of ways that search marketers can acquire and analyze qualitative data to compliment ever-present quantitative data. These methods include customer interviews, on-site recordings, tools and polls and surveys. She'll be showing you how to process all this data and will provide real-life examples...


How to Tell the Impact of a Change Before You Make it

It is often hard and expensive to make major changes to your website and many businesses demand forecasts, predictions, and business cases to prioritise them. Will is going to present tools and approaches for figuring out whether a change is worthwhile before you make it - including ways of thinking about on-page, content qualit...


Bridging the Gap Between Architecture and UX

Most companies will focus a large portion of their SEO strategy purely on the creation of new content. This works well but it often results in neglecting many wins that can be had with existing content. Matthew will be exploring new ways of thinking on restructuring site architecture, making gains through consolidation (not crea...


Information Architecture 2.0

If it can't be crawled, it can't be found: How can you decentralise IA decisions to cope with rapied publishing and/or UGC? What can smaller sites learn from enterprise? How should you change your decisions as crawling gets ever faster? What should be your top priorities when presented with a brand new site? Marshall explains...