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Information Architecture videos

2 videos

Bridging the Gap Between Architecture and UX

Most companies will focus a large portion of their SEO strategy purely on the creation of new content. This works well but it often results in neglecting many wins that can be had with existing content. Matthew will be exploring new ways of thinking on restructuring site architecture, making gains through consolidation (not crea...


Information Architecture 2.0

If it can't be crawled, it can't be found: How can you decentralise IA decisions to cope with rapied publishing and/or UGC? What can smaller sites learn from enterprise? How should you change your decisions as crawling gets ever faster? What should be your top priorities when presented with a brand new site? Marshall explains...