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Hannah Smith videos

4 videos

Creativity, Crystal Balls, & Eating Ground Glass

Over the past eighteen months, Hannah has been responsible for launching more than 100 creative pieces which have generated over 5,300 pieces of linked coverage. Towards the end of last year, someone asked her “How good are you at predicting the success (or otherwise) of a piece?” She realised she didn’t have a great answer, ...

Existential Crisis Management

It’s not just search and technology that’s evolving – consumers’ expectations are too. In Europe and the US, consumers would not care if 92% of brands disappeared. To flourish in the future, brands need to stand for something. Hannah will share her thoughts and experiences on how to figure out what to stand for and create a mean...

23,787 Ways to Build Links in 30 Minutes

In this quick-fire session, Distilled's Hannah Smith will share a plethora of actionable link building ideas. In just half an hour, you'll have the know-how to build a metric ass ton of new links the moment you finish watching the video.

The Past, Present and Future of Link Bait

Covering past failures, the current state of the art and trends that will shape our link bait activities in the coming months and years, Hannah’s talk will give you an insight into how we think about link bait at Distilled.