Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Email Marketing videos

5 videos

What an Email Marketer Can Teach You About Life After GDPR

There’s no doubt that many marketers will still be suffering from a GDPR induced hangover, with the memory of thousands of ‘Privacy Policy’ and ‘please opt-in’ emails hitting the inbox the week of GDPR coming into force. Email marketers did bear the brunt, and they had to be prepared in advance, to ensure they had consent or th...


The State of Email: Insights from 3,000 Marketers

With the arrival of GDPR and the ease with which consumers can unsubscribe and report spam, it's more important than ever to treat people like people instead of just leads. To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 3,000 marketers worldwide. Justine will cov...


Performance-Driven Design: A Framework for Creating Awesome

Well-designed email drives performance for brands, demanding more clicks and conversions. But many marketers believe that good design requires innate talent, a fancy degree, or technical HTML skills. In fact, anyone can learn performance-driven design concepts that drive strategy and encourage subscribers to take action. In this...


Leveraging the Hidden Power of Email Marketing

Discover which key lifecycle stage-specific campaigns can and should be automated. In this session Tamara will guide us through how to get started with lifecycle email campaigns, by sharing examples and best practices, and of course how to avoid those common pitfalls.


Optimizing the Email Experience

Great design is more than stunning graphics—it's a key strategy to unlocking the success of email. And as one of digital marketing's highest performers, email requires its own unique set of content, marketing, and design considerations. Discover the six stages of the inbox experience and pick up actionable tips to help you creat...