Access our entire video library and a wealth of other training material for just $40 per month with a DistilledU membership (more info).

Data videos

10 videos

How to Get Insight From Your Logs

In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO dat...


Get Their Attention: Extreme Data Viz Makeovers

Are your executives and clients falling asleep during your testing presentations? Chances are your slide design and data visualisations are obscuring your valuable insights. Lea will take you through her four-step proprietary PICA methodology for creating slides and data visualisations that effectively communicate your data stor...


The Emerging Future of Search

Will is going to discuss the ways that Distilled believes search is fundamentally changing, including compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data-driven search.


The Measure of a Marketer's Worth

Web marketers have thousands of tactics to choose from, almost all of which can be measured, benchmarked and tracked over time. However, we too often invest in work that doesn't line up to the metrics we care about. We're tasked with work that's supposed to hit numbers, yet lack the connection between that work and those goals. ...


Illuminating Consumer Intent without old SEO Tactics

SEOs have historically focussed on tactics rather than strategy, for one important reason: search engines weren’t as sophisticated as they are now, so a tactical approach could be very successful. That's all changed significantly, with machine learning, marketers now face a multitude of new challenges to be successful in search....


Data-Driven Content Marketing and Outreach

It's not enough just to hit ‘send’. How do you optimize your content marketing process to be more effective through data? In this session, Ross Hudgens opens the kimono to reveal some recent data-driven studies his team has undergone to improve its internal content marketing process. Topics include attributes of the most success...


Digging for Analytics Treasure

You’re capturing all sorts of data which your team of analysts is constantly sifting through. But too often you wind up with results that are described as “interesting but not actionable”. Tim will explain how marketers and analysts alike often trip each other up by communicating at cross purposes, by digging into the data prema...


Designing Effective Experiments

Every product decision is an experiment. If we can reframe our thinking from launching campaigns and building features to challenging assumptions and running experiments, then we can increase our productivity and get better results with less effort. Grace will share a structured process for designing effective experiments, and t...


How to Build a Data-Driven Company

You have more data today than ever before, but creating insights and driving action can still be far from easy. Josh will demonstrate where traditional analytics processes fall down and how to find or create the right data to drive your company towards better insights and outcomes. Get ready to learn about both short-term and st...


Targeting Humans

The ballooning volume of social data increasingly tells us what people are talking about and gives us tools to know more about who those people are. Mike has been researching keyword level persona data, real-time keyword volumes and how to tie this all together into successful content and link building strategies. Thankfully, he...