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Daniel Russell videos

2 videos

How Google's Money Motivations are Driving Changes to Search

Hey Google, is it “Don’t Be Evil” or “Make as Much Money as Possible”? We talk so often about the What of SEO evolution that we sometimes forget about the Why. In this session, we’ll create a financial lens to analyze SEO and explore how Google's money motivations are driving four significant changes to search. By the end of thi...

How the Big Dogs Optimize for Searcher Intent

Google wants us to match our content with user intent and drive engagement with our web interfaces. Where to start? Well the biggest brands have the biggest budgets, the biggest teams, and the most on the line when it comes to their web interfaces. Their processes and tricks can be invaluable for small, big and every business ...