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Community videos

8 videos

Building Audiences with Video

Building audiences with content can be a very scalable marketing tactic. Chris will be focusing on how video used in the right way can be one of the most powerful forms of content for audience building. Get excited for concrete examples of effective video marketing campaigns, and tips to make the video production process more ap...


Community Building in a New Social Era

Thanks to social media, people are more connected and empowered than ever before. How can we continue to reach people in a way that is meaningful and brings real value to their lives? In this session we will explore ways to break through the clutter and tap into the power of social to build an army of advocates for your cause.


A trip from Nowhere to Somewhere

Ready to stop hearing about how community building works and to actually see what it looks like in action? Mack recounts a year-long case study on what it takes to build a community from the ground up in a “boring”, “niche” industry. From packing up the car and navigating the right roads, to selling the reluctant passengers on t...


Think Differently: How to use Conten...

SEO, social media and content marketing are perfect for building a community but, ultimately they're only the tools. The true objective is to meet your business goals, growing your company into what you want it to be. Mack reveals a sustainable approach and process that goes beyond the tools, focusing instead on who and what a c...


Behavioural Psychology & Inbound Marketing...

Earning awareness, growing traffic, increasing conversions and delighting customers are all rooted in the art of marketing. But that art can learn a lot from the studies and data about human behavior. How do we get more visitors to share our content on social networks? How do we make a pricing page convert more viewers into cust...


Growth Hacks

Mat shares lessons he learnt the hard way building his startup mixcloud.com. He covers things like; using product development to get famous, how to build a community, how to integrate social tools to turbo-charge your growth and testing what features will generate demand.


Gamification: Getting Everyone Else to do your Work for you

How you structure your website, how you design your outreach and content strategies, how you build a community; all these things are greatly impacted by how incentivised your users are to help you out. Richard will be sharing real campaign experience of adding game theory and behavioural economics into SEO campaigns and explaini...


Everything's Easier with Fans

How to build a passionate community to do your job for you and propel your business to SEO and social media success. Rand has not only built a phenomenal community of his own, but also advised companies around the world on how they should go about it. Expect to hear tips he’s never shared before.